| Acknowledgements | 第5-6页 |
| 摘要 | 第6-7页 |
| Abstract | 第7-8页 |
| Chapter 1 Introduction | 第11-15页 |
| 1.1 Research Background | 第11页 |
| 1.2 Research Objectives | 第11-12页 |
| 1.3 Research Methodology | 第12-13页 |
| 1.4 The Structure of the Thesis | 第13-15页 |
| Chapter 2 Literature Review | 第15-20页 |
| 2.1 Reception Aesthetics | 第15-17页 |
| 2.1.1 Brief Introduction of Evolution of the Theory | 第15-16页 |
| 2.1.2 Reception Aesthetics in China and its Application | 第16-17页 |
| 2.2 Previous Studies on Advertisement Translation at Home | 第17-20页 |
| Chapter 3 Brief Introduction of Advertising Copy | 第20-34页 |
| 3.1 Concept of Advertising Copy | 第20-23页 |
| 3.1.1 The Definition and Structure of Advertising Copy | 第20-22页 |
| 3.1.2 Functions of Advertising Copy | 第22-23页 |
| 3.2 Characteristics of English Advertising | 第23-34页 |
| 3.2.1 Linguistic Features of English Advertising | 第23-32页 |
| 3.2.2 Sociological Features of English Advertising | 第32-34页 |
| Chapter 4 Feasibility of the Reception Aesthetics Applied in Advertising Translationstudy | 第34-51页 |
| 4.1 Basic Concepts of the Reception Aesthetics Theory | 第34-39页 |
| 4.1.1 Implied Readers | 第34-35页 |
| 4.1.2 Horizon of Expectations | 第35-36页 |
| 4.1.3 Fusion of Expectations | 第36-37页 |
| 4.1.4 Aesthetic Experience | 第37-38页 |
| 4.1.5 Response-inviting Structure | 第38-39页 |
| 4.2 Application of Reception Aesthetics in Advertising Translation | 第39-51页 |
| 4.2.1 Knowing the Importance of Reader's Role and Status | 第39-41页 |
| 4.2.2 Meeting the Horizon of Expectation | 第41-45页 |
| 4.2.3 Completing the Double "Receptions" | 第45-47页 |
| 4.2.4 Reaching the purpose of Cross-cultural Communication | 第47-51页 |
| 4.2.4.1 Acculturation or Cultural Adaptation | 第48-49页 |
| 4.2.4.2 Cultural Clash | 第49-51页 |
| Chapter 5 Translating Strategies of English Advertising Enlightened by ReceptionAesthetics Theory-a Case Study of Apple's Advertising Copy | 第51-66页 |
| 5.1 Literal Translation | 第51-54页 |
| 5.2 Liberal Translation | 第54-56页 |
| 5.3 Over Translation | 第56-59页 |
| 5.4 Under Translation | 第59-61页 |
| 5.5 Parody Translation | 第61-63页 |
| 5.6 Adaptation | 第63-66页 |
| Chapter 6 Conclusion | 第66-69页 |
| 6.1 Major Findings | 第66-67页 |
| 6.2 Limitations of the Research | 第67-68页 |
| 6.3 Suggestions for Future Studies | 第68-69页 |
| Notes | 第69-70页 |
| Bibliography | 第70-74页 |
| Papers Published During the Study of M.A.Degree | 第74页 |
