| 摘要 | 第3-4页 |
| ABSTRACT | 第4-5页 |
| CHAPTER 1 INTRODUCTION | 第8-17页 |
| 1.1 Introduction and Motivation | 第8-10页 |
| 1.1.1 Research Background | 第8-9页 |
| 1.1.2 Research Problemand Significance of Research | 第9-10页 |
| 1.2 Literature Review | 第10-14页 |
| 1.2.1 Developed Countries research Status | 第10-12页 |
| 1.2.3 Domestic Research Status | 第12-14页 |
| 1.3 Research Content, Method and Thesis Frame work | 第14-17页 |
| CHAPTER 2 COMMERCIAL REAL ESTATE OVERVIEW | 第17-39页 |
| 2.1 The Meaning of Commercial Real estate | 第17-18页 |
| 2.2 The Classification of Commercial Real estate | 第18-21页 |
| 2.3 The development and status of external commercial real estate | 第21-22页 |
| 2.4 Commercial Real Estate Business Model | 第22-24页 |
| 2.5 The development of Chinese Commercial Real Estate | 第24-30页 |
| 2.5.1 The history of Chinese Commercial Real estate | 第24-25页 |
| 2.5.2 The Status of China Commercial Real estate | 第25-27页 |
| 2.5.3 The features of China Commercial Real estate development | 第27-28页 |
| 2.5.4 The Trend of China Commercial Real estate | 第28-30页 |
| 2.6 China Commercial Real estate market Analyses | 第30-39页 |
| CHAPTER 3 CHINA COMMERCIAL REAL ESTATE BUSINESS MODEL | 第39-49页 |
| 3.1 Major Business model Characteristic and Commercial Real estate | 第39页 |
| 3.2 China Business Model and their Characteristic | 第39-42页 |
| 3.3 The Problem of China Commercial real estate Business model | 第42-49页 |
| CHAPTER 4 CASE STUDIES | 第49-60页 |
| 4.1 Case Studies – Developed Country | 第49-50页 |
| 4.2 The Enterprises Commercial developing mode | 第50-55页 |
| 4.3 Comparison Of China and Developed Countries | 第55-60页 |
| 4.3.1 Analysis of Both Business model | 第55-60页 |
| CHAPTER 5 DESIGN OF NEW BUSINESS MODEL | 第60-66页 |
| 5.1 The New Business Model for Chinese Real estate | 第60-62页 |
| 5.2 Discussion about the New Business model | 第62-63页 |
| 5.3 Why to use this Business model in China | 第63页 |
| 5.4 Advantage of New Business Model | 第63-66页 |
| CHAPTER 6 CONCLUSION | 第66-68页 |
| 6.1 Conclusion | 第66-67页 |
| 6.2 Limitation for further studies | 第67-68页 |
| Reference | 第68-71页 |
| Acknowledgement | 第71-73页 |
| 个人简历、在学期间发表的学术论文与研究成果 | 第73页 |
