| ACKNOWLEDGEMENT | 第1-7页 |
| 内容摘要 | 第7-9页 |
| ABSTRACT | 第9-14页 |
| Introduction | 第14-17页 |
| Chapter Ⅰ. Cultural Marketing and Movie Culture Marketing | 第17-20页 |
| ·The Cultural Marketing and Its Characteristics | 第17-19页 |
| ·Several Views of Cultural Marketing | 第17-18页 |
| ·Characteristics of Cultural Marketing | 第18-19页 |
| ·The Film Cultural Marketing and Its Features | 第19-20页 |
| ChapterⅡ Researeh on Ameriean Film Culture Industry Development | 第20-35页 |
| ·Brief Introduction of American Film Industry | 第20页 |
| ·Synergy Strategy in Hollywood Operation | 第20-25页 |
| ·The Globalization of American Film Cultural Marketing | 第25-28页 |
| ·Analysis of American Movie Product Marketing Mode | 第28-35页 |
| ·The Brand Marketing of American Movie | 第29-32页 |
| ·Movie Genre and Blockbuster in American Film Industry | 第32-33页 |
| ·The Culture Ideology in American Movie | 第33-35页 |
| ChapterⅢ Analysis of Chinese Film Cultural Markeitng | 第35-44页 |
| ·The Brief Introduction of Chinese Motion Picture History | 第35-41页 |
| ·Comparative Advantages of the Culture Marketing of ChineseFilm | 第41-44页 |
| ·The Basic Concept of Comparative Advantage | 第41页 |
| ·The Comparative Advantage of Chinese Film CulturalMarketing | 第41-44页 |
| Chapter Ⅳ. The Enlightenment of American Film Cultural Marketing onChina | 第44-47页 |
| ·Globalization Strategy and Localization Strategy | 第44-46页 |
| ·Establishment of the Theatre Chain | 第46-47页 |
| Conclusion | 第47-49页 |
| Bibliography | 第49-51页 |
