| Acknowledgements | 第1-6页 |
| Abstract | 第6-8页 |
| 内容摘要 | 第8-12页 |
| Chapter One Introduction | 第12-17页 |
| ·Background of the Research | 第12-14页 |
| ·Significance of the Research | 第14页 |
| ·Objectives of the Research | 第14-15页 |
| ·Organization of the Thesis | 第15-17页 |
| Chapter Two Literature Review | 第17-26页 |
| ·Studies on Memetics | 第17-19页 |
| ·Studies on Memetics Abroad | 第17-18页 |
| ·Studies on Memetics at Home | 第18-19页 |
| ·General Studies on Intertextuality | 第19-23页 |
| ·Definition of Intertextuality | 第19-20页 |
| ·Classification of Intertextuality | 第20-22页 |
| ·Studies on Intertextuality | 第22-23页 |
| ·Studies on Short Messages | 第23-24页 |
| ·Comments on the Previous Studies | 第24-26页 |
| Chapter Three Theoretical Framework | 第26-39页 |
| ·The Memetic Theory | 第26-34页 |
| ·Major Terms of Memetics | 第26-28页 |
| ·Features of Strong Memes | 第28-29页 |
| ·Four Stages of Memetic Replication | 第29-30页 |
| ·Meme and Language | 第30-34页 |
| ·The Adaptation Theory | 第34-37页 |
| ·Three Characteristics of Natural Language | 第35页 |
| ·Contextual Correlates of Adaptability | 第35-37页 |
| ·Memetic Adaptation | 第37-38页 |
| ·Summary | 第38-39页 |
| Chapter Four Research Design | 第39-42页 |
| ·Research Methodology | 第39页 |
| ·Data Source | 第39-40页 |
| ·Data Collection Methodology | 第40页 |
| ·Research Procedures | 第40-42页 |
| Chapter Five Analyses of Intertextuality in Chinese Festival BSMs | 第42-76页 |
| ·Characteristics of Chinese Festival BSMs | 第42-44页 |
| ·Characteristics of Intertextuality in Chinese Festival BSMs | 第44-46页 |
| ·Analyses of Elements of Intertextuality | 第46-47页 |
| ·Source Text | 第46页 |
| ·Features of Intertextual Quality and Quantity | 第46-47页 |
| ·Intertextual Marks and Intertextual Competence | 第47页 |
| ·The Memetic Analyses of Intertextuality in Chinese Festival BSMs | 第47-64页 |
| ·Replication Process of Intertextuality in Chinese Festival BSMs | 第47-49页 |
| ·Replication and Transmission of Intertextuality in Chinese Festival BSMs | 第49-51页 |
| ·Transmission Modes of Intertextuality in Chinese Festival BSMs | 第51-64页 |
| ·Summary | 第64页 |
| ·Motivations of Employing Intertextuality in Chinese Festival BSMs | 第64-72页 |
| ·The Results of the Questionnaire | 第64-67页 |
| ·Discussion of the Motivations of Employing Intertextuality in Chinese Festival BSMs | 第67-71页 |
| ·Strong Memes as a Result of Adaptation | 第71-72页 |
| ·A Statistical Analysis of Intertextuality in Chinese Festival BSMs | 第72-74页 |
| ·Frequency of Different Forms of Intertextuality in Chinese Festival BSMs | 第72-73页 |
| ·Attitudes towards Intertextuality in Chinese Festival BSMs | 第73-74页 |
| ·Summary | 第74-76页 |
| Chapter Six Conclusion | 第76-79页 |
| ·Major Findings | 第76-77页 |
| ·Limitations | 第77-78页 |
| ·Suggestions for Further Study | 第78-79页 |
| Bibliography | 第79-83页 |
| Appendix | 第83-85页 |
| Publication | 第85页 |
