| 摘要 | 第1-5页 |
| Abstract | 第5-7页 |
| Contents | 第7-9页 |
| List of Tables and Figures | 第9-10页 |
| Chapter 1 Introduction | 第10-16页 |
| ·General statement | 第10-11页 |
| ·Rationale for the present research | 第11-12页 |
| ·Significance of the present research | 第12页 |
| ·Research questions | 第12-13页 |
| ·Ways to conduct the research | 第13-15页 |
| ·Data collection | 第13-14页 |
| ·The analytical approach | 第14-15页 |
| ·Organization of the thesis | 第15-16页 |
| Chapter 2 Literature Review | 第16-25页 |
| ·Overview | 第16页 |
| ·Various notions of interpersonal meaning | 第16-17页 |
| ·Previous studies on interpersonal meaning | 第17-21页 |
| ·Different approaches to interpersonal meaning | 第17-19页 |
| ·Previous studies on interpersonal meaning of discourses by adopting systemic-functional approach | 第19-21页 |
| ·Previous studies on interpersonal meaning of advertising texts | 第21-23页 |
| ·Studies abroad | 第21-22页 |
| ·Studies at home | 第22-23页 |
| ·Previous studies on contrastive discourse analysis on interpersonal meaning between Chinese and English discourse | 第23-24页 |
| ·Comments on the literature | 第24-25页 |
| Chapter 3 Theoretical Framework | 第25-42页 |
| ·Overview | 第25页 |
| ·Halliday's conceptual framework | 第25-33页 |
| ·Mood | 第26-29页 |
| ·Modality | 第29-33页 |
| ·Thompson's management model of interpersonal aspects | 第33-34页 |
| ·Martin's appraisal theory | 第34-39页 |
| ·Attitude | 第35-36页 |
| ·Engagement | 第36-38页 |
| ·Graduation | 第38-39页 |
| ·An analytical framework for the present research | 第39-41页 |
| ·Summary | 第41-42页 |
| Chapter 4 Tenor of Commercial Advertising Texts | 第42-46页 |
| ·Overview | 第42页 |
| ·Context of situation | 第42-45页 |
| ·Tenor----the interpersonal variable of the context of situation | 第43-44页 |
| ·Tenor of commercial advertising texts | 第44-45页 |
| ·Summary | 第45-46页 |
| Chapter 5 A Contrastive Analysis of Interpersonal Meaning in Chinese and English Commercial Advertising Texts | 第46-87页 |
| ·Overview | 第46页 |
| ·A contrastive analysis at the micro-social level | 第46-70页 |
| ·A contrastive analysis in terms of mood | 第46-55页 |
| ·A contrastive analysis in terms of modality | 第55-63页 |
| ·A contrastive analysis in terms of person system | 第63-70页 |
| ·A contrastive analysis at the macro-social level | 第70-87页 |
| ·A contrastive analysis in terms of Attitude | 第70-78页 |
| ·A contrastive analysis in terms of Engagement | 第78-83页 |
| ·A contrastive analysis in terms of Graduation | 第83-85页 |
| ·Summary | 第85-87页 |
| Chapter 6 Conclusion | 第87-93页 |
| ·Efforts made in the present research | 第87-89页 |
| ·Implications of the present research | 第89-91页 |
| ·Limitations of the present research and suggestions for future study | 第91-93页 |
| References | 第93-96页 |
| Acknowledgement | 第96-97页 |
| Appendix Ⅰ | 第97-103页 |
| Appendix Ⅱ | 第103-109页 |
