| Chapter 1: Introduction | 第1-10页 |
| Chapter 2: Corporation Homepage | 第10-15页 |
| ·Definition of the Advertising and Advertising Language | 第10-11页 |
| ·The Classification/the Evolution of Advertising | 第11-12页 |
| ·The Advertising Nature of the CHP | 第12-13页 |
| ·Previous Studies of Advertising Language | 第13-15页 |
| Chapter 3: Literature Review and Theoretical Foundation | 第15-25页 |
| ·Concept of Interaction | 第15-17页 |
| ·Definition of Interaction | 第15-16页 |
| ·Classification of Interaction in Written Discourse | 第16-17页 |
| ·Campbell's Philosophy of Rhetoric | 第17-20页 |
| ·Halliday's Functional Grammar—the Interpersonal Meta-function | 第20-25页 |
| ·The Four Basic Speech Roles | 第20-21页 |
| ·Halliday's Theoretical Framework of Interpersonal Meaning | 第21-22页 |
| ·A Critical Analysis of Halliday's Functional Grammar and the Framework for This Research | 第22-25页 |
| Chapter 4:Linguistic Ways to Achieve Interaction in Corporation Homepage | 第25-66页 |
| ·on the Lexical Level | 第25-51页 |
| ·Introduction of Meta-discourse | 第25-26页 |
| ·The Theoretical Framework of Meta-discourse | 第26-27页 |
| ·The Definition of Metadiscourse | 第27-29页 |
| ·A Meta-discourse Schemata for CHP | 第29-30页 |
| ·Meta-discourse and Interaction | 第30-51页 |
| ·On the Syntactic Level: Accommodation of Readers'Voice | 第51-57页 |
| ·The 'Conversation Feature of CHP | 第51-53页 |
| ·Questions | 第53-55页 |
| ·Commands | 第55-57页 |
| ·On the Interpersonal Line | 第57-66页 |
| ·Theoretical Background from Functional Grammar | 第57-58页 |
| ·Modaality on CHP | 第58-66页 |
| Chapter 5:Non-linguistic Ways to Achieve Interaction onCorporation Homepages | 第66-80页 |
| ·Visuals on the CHP | 第66-74页 |
| ·The Visuals'Superiority in Being International | 第68-69页 |
| ·The Visuals'Superiority in Being Quick of Transmitting Information | 第69-72页 |
| ·The Visuals'Superiority in Being Generalized | 第72-73页 |
| ·The Visuals'Superiority in Being Infective | 第73-74页 |
| ·Hyper-Links | 第74-80页 |
| Chapter 6: Conclusion | 第80-84页 |
| ·The Efforts Achieved in the Present Study | 第80-82页 |
| ·The Implications of the Present Research | 第82页 |
| ·The Limitations and Suggestions for Further Research | 第82-84页 |
| Works cited | 第84-86页 |
| Web sites cited | 第86-87页 |
