| Abstract in English | 第1-5页 |
| Abstract in Chinese | 第5-7页 |
| Introduction | 第7-8页 |
| Chapter One Text Organization vs Thematic Progression | 第8-19页 |
| ·Definitions of Text, Texture and Text Organization | 第8-9页 |
| ·Thematic Organization of Text | 第9-14页 |
| ·Theme and Rheme | 第10-12页 |
| ·Types of Themes | 第12-14页 |
| ·Classifications of Thematic Progression Patterns | 第14-19页 |
| ·Three Thematic Progression Patterns by Danes | 第15-16页 |
| ·Xu Shenghuan’s Classification | 第16-17页 |
| ·Seven Patterns by Huang Yan | 第17-19页 |
| Chapter Two Advertising as a Genre | 第19-29页 |
| ·Definition of Advertising | 第19-20页 |
| ·Components of Advertising | 第20-24页 |
| ·Illustration | 第20-21页 |
| ·Headlines | 第21-22页 |
| ·Body Copy | 第22-23页 |
| ·Signature Line | 第23-24页 |
| ·Objectives of Advertising | 第24页 |
| ·Classification of Advertising | 第24-26页 |
| ·Previous Research on Advertising English | 第26-29页 |
| Chapter Three Data Collection and Analysis | 第29-42页 |
| ·Data Collection | 第29-31页 |
| ·Distribution of Themes | 第29-31页 |
| ·Distribution of Thematic Progression Patterns | 第31页 |
| ·Data Analysis | 第31-42页 |
| ·Possible Reasons for the Choice of Themes | 第31-35页 |
| ·Motivations for Thematic Progression Patterns | 第35-40页 |
| ·The Relationship among Topic, Subject, Theme and Text Organization | 第40-42页 |
| Chapter Four Discussion | 第42-46页 |
| ·Distinctions in Themes in Advertising English | 第42-44页 |
| ·Distinctions in Thematic Progression Patterns in Advertising English | 第44-46页 |
| Chapter Five Conclusion | 第46-49页 |
| Appendix | 第49-54页 |
| Bibliography | 第54-57页 |
| Acknowledgements | 第57页 |
