| 内容摘要 | 第1-5页 |
| ABSTRACT | 第5-9页 |
| Ⅰ. Introduction | 第9-11页 |
| 1. The Importance of the Analysis of Advertising Copy | 第10页 |
| 2. The Rationale of the Present Study | 第10-11页 |
| 3. Sources of Data and Research Methodology | 第11页 |
| 4. The Objectives of the Paper | 第11页 |
| Ⅱ. The Dimensions of Advertising Copy | 第11-20页 |
| 1. The Definition of Advertising | 第11-12页 |
| 2. The Definition of Advertising Copy | 第12-13页 |
| 3. The Functions of Advertising Copy | 第13-14页 |
| 4. The Evolution of Advertising Copy | 第14页 |
| 5. The Classification of Advertising Copy | 第14-18页 |
| 6. The Structure of Advertising Copy | 第18-19页 |
| 7. The Characteristics of Advertising Copy | 第19-20页 |
| Ⅲ. The Linguistic Study of Advertising Copy | 第20-50页 |
| 1. Linguistic Approaches towards Advertising Copy | 第20-22页 |
| 2. The Stylistic Features of Advertising Copy | 第22-30页 |
| 3. Metafunctional Features in Advertising Copy | 第30-34页 |
| 4. Rhetoric Study in Advertising Copy | 第34-39页 |
| 5. The Violation of the Cooperative Principle in Advertising copy | 第39-43页 |
| 6. Rhythm and Rhyme in Advertising Copy | 第43-50页 |
| Ⅳ. The Advertising Copy in International Market | 第50-59页 |
| 1. Cultural Elements | 第50-54页 |
| 2. Advertising Copy Influenced by International Marketing Perspectives | 第54-59页 |
| Ⅴ. Creative Application of Advertising Copy Model | 第59-65页 |
| 1. Purposes of Advertising Copies | 第59-62页 |
| 2. Modern Criteria of A Good Advertising Copy | 第62-63页 |
| 3. The Fundamental Rules of Making an Effective Advertising Copy | 第63-65页 |
| Ⅵ. Conclusions | 第65-68页 |
| 1. Summary of the Study | 第65-66页 |
| 2. Implications | 第66-67页 |
| 3. Limitations | 第67页 |
| 4. Hopes for Future Research | 第67-68页 |
| REFERENCES | 第68-71页 |
| ACKNOWLEDGEMENTS | 第71页 |
