| Acknowledgement | 第1-5页 |
| 内容摘要 | 第5-8页 |
| ABSTRACT | 第8-15页 |
| Introduction | 第15-20页 |
| Chapter Ⅰ. Brand Connotation and Analysis on Exporting Brand | 第20-35页 |
| ·Brand Connotation | 第20-22页 |
| ·Analysis on Brand Value | 第22-25页 |
| ·Analysis on Exporting Brand | 第25-35页 |
| Chapter Ⅱ. The Construction of Brand Strategy Frame of Exporting Enterprises | 第35-48页 |
| ·Content and Logical Frame of Brand Strategies | 第35页 |
| ·Definition and Meaning of Brand Strategies | 第35-39页 |
| ·Logical Frame of Brand Strategies | 第39-40页 |
| ·Establishment of Brand strategies | 第40-41页 |
| ·Analysis on Brand Strategies of Transnational Corporations | 第41-48页 |
| Chapter Ⅲ. The Brand Diagnosis of Exporting Enterprise Management | 第48-67页 |
| ·The Status of China’s Exporting Brand | 第48-52页 |
| ·The Diagnosis of China’s Exporting Brand | 第52-55页 |
| ·Problems of China’s Exporting Brand | 第55-62页 |
| ·Environmental Analysis of Brand Strategies of Exporting Brand Management | 第62-67页 |
| Chapter Ⅳ. Approaches to Brand Strategies of China’s Exporting Enterprise | 第67-78页 |
| ·The Role of Chinese Government in Brand Building | 第67-72页 |
| ·The Great Efforts to be made by China’s Exporting Enterprises on Brand Building | 第72-76页 |
| ·Summary | 第76-78页 |
| Bibliography | 第78-80页 |
