| Abstract | 第1-14页 |
| List of Abbreviations | 第14-16页 |
| 1. Introduction | 第16-44页 |
| ·Background | 第16-18页 |
| ·Constructions of gender roles | 第18-21页 |
| ·Gender Mainstreaming | 第21-23页 |
| ·Corporate Social Responsibility | 第23-24页 |
| ·Statement of the Problem | 第24-29页 |
| ·General Perspective of gender issues | 第24-29页 |
| ·China gender equality status and ornamental horticulture industry | 第29-31页 |
| ·Corporate social responsibility in ornamental horticulture industry in China | 第31-33页 |
| ·Relevance and purpose of studying constructions of gender roles, gender mainstreaming and corporate social responsibility | 第33-35页 |
| ·Goals and objectives of the study | 第35页 |
| ·Two main research questions | 第35-37页 |
| ·Theoretical and conceptual frameworks to address the research questions and hypotheses in ornamental horticulture in China | 第37-43页 |
| ·Gender roles and participation in the ornamental horticulture chain | 第37-39页 |
| ·The influence of Legislations in achieving gender equality in the ornamental horticulture organizations | 第39-40页 |
| ·Issues of gender division of labor and gender equality in corporate flower production in China | 第40-43页 |
| ·Operational model for the analysis of gender roles and participation | 第43页 |
| ·Limitation of the study | 第43-44页 |
| 2. Literature Review | 第44-78页 |
| ·Introduction | 第44页 |
| ·Gender History | 第44-48页 |
| ·Gender theories and criticisms | 第45-48页 |
| ·Constructions of gender identity and roles | 第48-51页 |
| ·Constructions of gender identity | 第48-49页 |
| ·Gender stereotyping of roles | 第49-51页 |
| ·Gender policy | 第51-52页 |
| ·Gender equality-global perspective and China | 第52-56页 |
| ·Gender equality and the MDGs | 第52-54页 |
| ·Gender equality-China | 第54-56页 |
| ·Gender mainstreaming | 第56-60页 |
| ·Gender frameworks | 第60-62页 |
| ·Gender roles and participation in the flower industry-global perspective | 第62-66页 |
| ·Codes of conduct and Corporate Social Responsibility of flower organizations | 第66-78页 |
| ·Codes of conduct in the floriculture industry | 第66-68页 |
| ·Corporate Social Responsibility of flower organizations | 第68-78页 |
| ·Corporate Social Responsibility | 第68-70页 |
| ·The global flower industry | 第70页 |
| ·Social and economic issues associated with flowers | 第70-75页 |
| ·China ornamental horticulture industry | 第75-77页 |
| ·Structure of the China ornamental horticulture | 第77-78页 |
| 3. Research Methodology | 第78-83页 |
| ·Study approach | 第78页 |
| ·Study location | 第78-79页 |
| ·The Survey tools | 第79页 |
| ·Selection of the study population | 第79-82页 |
| ·Ornamental horticulture companies | 第79-80页 |
| ·Researchers and students | 第80页 |
| ·Retail shops | 第80-81页 |
| ·Flower consumers | 第81页 |
| ·Respondents Perception | 第81-82页 |
| ·Data collection and analysis | 第82-83页 |
| 4. Results | 第83-117页 |
| ·Responses to survey instruments | 第83页 |
| ·Perceptions on gender roles construction, domestic and productive tasks | 第83-89页 |
| ·Perceptions on constructions and deconstructions of gender roles | 第83-87页 |
| ·General perceptions on gender roles on domestic and productive tasks | 第87-89页 |
| ·Research Node of the value chain | 第89-91页 |
| ·Demographic characteristics of respondents | 第89页 |
| ·Gender roles and participation in ornamental horticulture research | 第89-91页 |
| ·Production and processing node of the value chain | 第91-104页 |
| ·Demographic characteristics of respondents | 第91页 |
| ·Gender roles and participation in ornamental horticulture flower production and processing | 第91-96页 |
| ·Welfare conditions of workers in ornamental horticulture companies | 第96-101页 |
| ·Employment conditions in the companies | 第101-104页 |
| ·Working conditions | 第104页 |
| ·Workers' association | 第104页 |
| ·Marketing node of the value chain | 第104-106页 |
| ·Demographic characteristics of respondents | 第104-105页 |
| ·Proportion of retailers per quantity of flowers sold by gender | 第105页 |
| ·Retailers' awareness on the safety of their flower products | 第105-106页 |
| ·Consumption node of the value chain | 第106-113页 |
| ·Demographic and socio-economic characteristics of flower consumers | 第106-107页 |
| ·Expenditure on flower product versus income by gender | 第107-109页 |
| ·Expenditure on flower products by gender and age | 第109-110页 |
| ·Attitude towards purchase of flower products by gender | 第110-112页 |
| ·Gender and type of flower product purchased | 第112页 |
| ·Respondents' perception on the future consumption of flower products | 第112-113页 |
| ·Gender mainstreaming | 第113-114页 |
| ·Corporate Social Responsibility of flower companies | 第114-117页 |
| ·Codes of conduct and social auditing of companies | 第114-115页 |
| ·Companies participation in socio-economic development programs | 第115-117页 |
| 5. Discussion | 第117-129页 |
| ·Responses to survey instruments | 第117页 |
| ·Gender roles construction, domestic and productive tasks | 第117页 |
| ·Construction of gender roles | 第117页 |
| ·General perceptions on gender roles on domestic and productive task | 第117-118页 |
| ·Gender roles and participation in ornamental horticulture research | 第118-119页 |
| ·Perception of respondents on the rate of male and female involvement in research | 第118页 |
| ·The percentage of male and female involve in research | 第118-119页 |
| ·Production and processing node of the chain | 第119-123页 |
| ·Marketing node of the value chain | 第123-124页 |
| ·Proportion of retailers per quantity of flowers by gender | 第123-124页 |
| ·Retailers' awareness on the safety of their flower products | 第124页 |
| ·Consumption node of the value chain | 第124-127页 |
| ·Expenditure on flower versus income by gender | 第124页 |
| ·Expenditure on flower products by gender and age | 第124-125页 |
| ·Attitude towards purchase of flower products by gender | 第125-126页 |
| ·Gender and type of flower product purchased | 第126-127页 |
| ·Respondents' perception on the future consumption of flower products | 第127页 |
| ·Gender mainstreaming | 第127-128页 |
| ·Corporate Social responsibility | 第128-129页 |
| ·Codes of conduct and Companies participation in socio-economic development programs | 第128-129页 |
| 6. Conclusions and Recommendations | 第129-139页 |
| ·Conclusions | 第129-136页 |
| ·The constructions of gender roles | 第129-130页 |
| ·Gender roles and participation in the ornamental horticulture value chain | 第130页 |
| ·Research Node of the value chain | 第130页 |
| ·Production and processing node of the value chain | 第130-132页 |
| ·Gender by nature of work | 第130-131页 |
| ·Representation at administrative level by gender | 第131页 |
| ·Gender role and participation in Flower Production and Domestic tasks | 第131页 |
| ·Time-used in Flower Production and Domestic work | 第131-132页 |
| ·Employment status | 第132页 |
| ·Remuneration by gender and employment status | 第132页 |
| ·Marketing node of the value chain | 第132-133页 |
| ·Consumption node of the value chain | 第133页 |
| ·Gender inequalities within the value chain | 第133-134页 |
| ·Gender equality Practiees in the flower chain | 第134页 |
| ·Gender mainstreaming | 第134-135页 |
| ·Corporate Social responsibility | 第135页 |
| ·Research innovations | 第135-136页 |
| ·Recommendations and policy implications | 第136-139页 |
| ·Constructions of gender roles | 第136页 |
| ·Gender Mainstreaming | 第136-137页 |
| ·Gender mainstreaming institutions | 第136-137页 |
| ·Gender mainstreaming approaches in the floriculture industry | 第137页 |
| ·Corporate social responsibility | 第137-139页 |
| References | 第139-158页 |
| Appendix.1 Letter of consent to take part in the research | 第158-159页 |
| Appendix 2. List of publications | 第159-161页 |
| Appendix 3.Conferences Attended and Presentations | 第161-162页 |
| Acknowledgement | 第162页 |
