| ABSTRACT | 第1-8页 |
| 摘要 | 第8-15页 |
| Chapter 1. Automobile Industry against the Background of the Global Financial Crisis | 第15-21页 |
| ·The Impact of Global Financial Crisis to Automobile Industry | 第15-18页 |
| ·Brief Review on the Financial Crisis | 第15-16页 |
| ·The Vulnerability of Automobile Industry to the Financial Crisis | 第16-18页 |
| ·Challenges and Opportunities to China's Automobile Industry in Post-Financial Crisis | 第18-21页 |
| ·Challenges to China's Automobile Industry | 第18-19页 |
| ·Opportunities to China's Automobile Industry | 第19-21页 |
| Chapter 2. Theoretical Basis for the Globalization of China's Automobile Brands | 第21-38页 |
| ·Theory of Comparative Advantage and Its New Development | 第21-26页 |
| ·Development Process of Theory of Comparative Advantage | 第21-23页 |
| ·New development of Theory of Comparative Advantage | 第23-26页 |
| ·Advantage of Late-Development Theory and its New Development | 第26-31页 |
| ·Development Process of Advantage of Late-Development Theory | 第26-28页 |
| ·New Development of Advantage of Late-Development Theory | 第28-31页 |
| ·Michael Porter Diamond Model | 第31-38页 |
| ·Factor Conditions | 第32-33页 |
| ·Demand Conditions | 第33页 |
| ·Related and Supporting Industries | 第33-34页 |
| ·Firm Strategy, Structure and Rivalry | 第34-35页 |
| ·Chance | 第35-36页 |
| ·Government | 第36-38页 |
| Chapter 3. The Feasibilities of Internationalization of China's Automobile Brands | 第38-50页 |
| ·Analysis of Strengths | 第38-44页 |
| ·Good Policy and Investment Environment | 第38-40页 |
| ·Potential Huge Market Demand | 第40-44页 |
| ·Analysis of Weaknesses | 第44-46页 |
| ·Problems of Enterprises' R&D Capability | 第44-46页 |
| ·Lag of Independent Development of Auto Parts | 第46页 |
| ·Analysis of Opportunities | 第46-49页 |
| ·Unprecedented Attention of Government to Self-Owned Brand | 第46页 |
| ·Opportunities Brought by the Financial Crisis | 第46-47页 |
| ·Rise of Self-Owned Brand Consciousness of China's Auto Enterprises | 第47-48页 |
| ·Change of Chinese Consumers' Concept | 第48-49页 |
| ·Analysis of Threats | 第49-50页 |
| Chapter 4. The Causes for the Crises of General Motors and Toyota | 第50-61页 |
| ·The Bankruptcy of General Motors in the Financial Crisis | 第50-57页 |
| ·Unmanageable labor cost | 第51-52页 |
| ·Product Characteristics can't Meet Consumers' Demands | 第52-54页 |
| ·Bureaucracy of GM's Management | 第54-55页 |
| ·Blindly Infatuation of Multi-Brand Strategy | 第55-57页 |
| ·The Recall of Toyota | 第57-61页 |
| ·Excessive Expansion | 第57-58页 |
| ·Excessive Reduction of Cost | 第58-59页 |
| ·Weak Response to the Recall Crisis | 第59-61页 |
| Chapter 5. Implications of the Crises of GM and Toyota and Suggestions to China's Auto Brands in Its Internationalization | 第61-81页 |
| ·Implications from GM's Bankruptcy | 第61-65页 |
| ·Relationship between "Business Expansion" arid "Business Enhancement" | 第61-62页 |
| ·Early Attention to Cost Advantage | 第62页 |
| ·Focus on Consumer Preference and Demands Changes | 第62-64页 |
| ·Adoption of Multiple-Brand Strategies | 第64-65页 |
| ·Implications from Toyota's Recall | 第65-73页 |
| ·More Attention to Both Scale and Speed | 第66-67页 |
| ·The Function of Public Relations in Crisis | 第67-72页 |
| ·The Importance of Quality and Services | 第72-73页 |
| ·Suggestions to China's Auto Brands in the Internationalization | 第73-79页 |
| ·Lift up Brand Image | 第73-74页 |
| ·Enhance the Independent R&D | 第74-75页 |
| ·Focus on Market Demand and Develop New Energy Automobile | 第75-76页 |
| ·Improve After-Sale Service and Recall System | 第76-78页 |
| ·Take Chance to Form Strategic Alliances | 第78-79页 |
| ·Conclusions | 第79-81页 |
| REFERENCES | 第81-84页 |
| ACKNOWLEDGEMENT | 第84-85页 |
