| <中文摘要> | 第1页 |
| <中文关键词> | 第5-6页 |
| <英文摘要> | 第6页 |
| <英文关键词> | 第6-94页 |
| Abstract | 第0-10页 |
| List of tables and figures | 第10-11页 |
| Abbreviations | 第11-12页 |
| Chapter One Introduction | 第12-17页 |
| ·General statement | 第12页 |
| ·Underlying rationale for the research | 第12-14页 |
| ·Theoretical framework | 第14-15页 |
| ·Research questions and the layout of the thesis | 第15-17页 |
| Chapter Two Literature Review | 第17-34页 |
| ·Overview | 第17页 |
| ·The concept of genre and genre analysis | 第17-31页 |
| ·The history of the study of genre | 第17-18页 |
| ·Genre analysis as a recent development of discourse analysis | 第18页 |
| ·Genre analysis in specific domains | 第18-19页 |
| ·Three traditions of genre analysis | 第19-31页 |
| ·The Swalesian ESP School | 第20-23页 |
| ·New Rhetoric School | 第23-25页 |
| ·Australian Systemic School | 第25-30页 |
| ·Differences of the three schools | 第30-31页 |
| ·Literature surrounding the Chairman's Statement | 第31-32页 |
| ·Summary | 第32-34页 |
| Chapter Three A Move Analysis of the Chairman's Statement | 第34-50页 |
| ·Overview | 第34页 |
| ·Situating the Chairman's Statement in corporate annual report | 第34-36页 |
| ·The communicative purposes of the Chairman's Statement | 第36-41页 |
| ·A move analysis of the Chairman's Statement | 第41-44页 |
| ·Structural interpretation of the moves in the Chairman's Statement | 第44-48页 |
| ·The move structure of the Chairman's Statement | 第48-49页 |
| ·Summary | 第49-50页 |
| Chapter Four The Generic Structure Potential of the Chairman's Statement | 第50-73页 |
| ·Overview | 第50页 |
| ·Corpus | 第50-51页 |
| ·Results | 第51-52页 |
| ·Interpretation and explanation | 第52-68页 |
| ·Discussion 1: Establishing Credentials (EC) | 第52-54页 |
| ·Discussion 2: Results Announcement (RA) | 第54-56页 |
| ·Discussion 3: Financial Review (FR) | 第56-57页 |
| ·Discussion 4: Offering Incentives (OI) | 第57-58页 |
| ·Discussion 5: Initial Public Offering (IPO) and Rights Issue (RI) | 第58-60页 |
| ·Discussion 6: Business Review (BR) | 第60-62页 |
| ·Discussion 7: Pressure Tactics (PT) | 第62-63页 |
| ·Discussion 8: Management and Staff (MS) | 第63-64页 |
| ·Discussion 9: Code of Best Practice (BP) | 第64-65页 |
| ·Discussion 10: Indication of Prospects (IP) | 第65-67页 |
| ·Discussion 11: Ending Politely (EP) | 第67-68页 |
| ·The generic structure potential of the Chairman's Statement | 第68-71页 |
| ·Summary | 第71-73页 |
| Chapter Five Application | 第73-82页 |
| ·Overview | 第73页 |
| ·The genre-based ESP teaching approach | 第73-76页 |
| ·Implications for ESP pedagogy | 第76-80页 |
| ·ARMS | 第77-78页 |
| ·The roles of the ESP practitioner | 第78-80页 |
| ·Summary | 第80-82页 |
| Chapter Six Conclusion | 第82-85页 |
| ·Overview | 第82页 |
| ·Conclusion | 第82-83页 |
| ·Limitations of the research | 第83-84页 |
| ·Future Prospects | 第84-85页 |
| Bibliography | 第85-92页 |
| Appendixes | 第92-51页 |
| 1 Studies of Annual Reports, 1990 Onwards | 第92-94页 |
| 2 Corpus of Corporate Annual Reports | 第94-51页 |
| List of Tables and Figures | 第51-94页 |
| Chapter Two | 第51-34页 |
| Table 2-1 Bhatia's model of promotional genres | 第23-26页 |
| Figure 2-1 Narratives: a sample analysis | 第26-27页 |
| Figure 2-2 Reports: A sample analysis | 第27-28页 |
| Figure 2-3 Generic structure potential: A sample analysis (service encounters) | 第28-29页 |
| Figure 2-4 Hasan's GSP analysis of service encounters | 第29-30页 |
| Table 2-2 Differences of the three traditions of genre analysis | 第30-34页 |
| Chapter Three | 第34-94页 |
| Figure 3-1 Colony of promotional discourse | 第35-49页 |
| Table 3-2 The move structure of the Chairman's Statement | 第49-94页 |
| Chapter Four | 第0-94页 |
| Table 4-1 Moves Outlined in the 25 Chairman's Statements | 第51-52页 |
| Table 4-2 Strategies used in realizing the Move "Establishing Credentials" | 第52-54页 |
| Table 4-3 Methods used to attract reader's attention in the move "Establishing Credentials" | 第54-55页 |
| Table 4-4 The relationships between results and the first move | 第55-57页 |
| Table 4-5 Strategies used in realizing the Move "Offering Incentives" | 第57-61页 |
| Table 4-6 Additional information disclosed voluntarily in the Move "Business Review" | 第61-66页 |
| Table 4-7 Strategies used to realize the move "Indication of Prospects" | 第66-69页 |
| Table 4-8 Generic Structures of the Chairman's Statement | 第69-70页 |
| Figure 4-1 Generic Structure Potential of the Chairman's Statement | 第70-94页 |
