| Abstract in Chinese | 第1-5页 |
| Abstract in English | 第5-7页 |
| Contents | 第7-8页 |
| Chapter 1 Introduction | 第8-11页 |
| ·The significance of the Study | 第8-9页 |
| ·Rationale | 第9-10页 |
| ·Data Collection and Research Method | 第10页 |
| ·Objectives of this Study | 第10页 |
| ·The Rough Structure of the Thesis | 第10-11页 |
| Chapter 2 Definition and Relative Theories | 第11-16页 |
| ·Definition | 第11-12页 |
| ·Literature Review and Status in Quo of New Rhetoric | 第12-15页 |
| ·The Functions and Significance of Rhetoric | 第15-16页 |
| Chapter 3 Theoretical Framework | 第16-22页 |
| ·Rhetoric and Persuasion | 第16-17页 |
| ·A General Introduction to Persuasion? | 第17-19页 |
| ·The Psychological Mechanism of Persuasion | 第19-22页 |
| ·Beliefs and Values as Building Blocks of People's Attitudes | 第19-20页 |
| ·From Attitudes to Actions: The Role of Subjective Norms | 第20-21页 |
| ·Elaboration Likelihood Model: Two Routes to Persuasion | 第21-22页 |
| Chapter 4 Persuasion Strategies in Social Affairs | 第22-49页 |
| ·Persuasion in Society | 第23-24页 |
| ·Practical Significance of Persuasion in Social Affairs | 第24-26页 |
| ·Persuasion in Military Relative Issues | 第26-28页 |
| ·Persuasion in Crime—Hostage Rescuing | 第28-33页 |
| ·Persuasion in Economy | 第33-36页 |
| ·Persuasion and Mass Media | 第36-38页 |
| ·Persuasion in Public Speech | 第38-45页 |
| ·Persuasion in Political Fields | 第45-49页 |
| Chapter 5 Conclusion | 第49-50页 |
| Bibliography | 第50-53页 |
| Acknowledgements | 第53-54页 |
| 攻读学位期间发表论文情况 | 第54页 |
