| Acknowledgments | 第1-9页 |
| ABSTRACT | 第9-11页 |
| 中文摘要 | 第11-12页 |
| Chapter 1 Introduction | 第12-16页 |
| ·Introduction | 第12页 |
| ·The Rationale of the Present Study | 第12-13页 |
| ·Problems with the Existing Studies | 第13-14页 |
| ·The Objectives of the Present Study | 第14页 |
| ·Methodology | 第14页 |
| ·Outline of the Thesis | 第14-16页 |
| Chapter 2 Literature Review | 第16-19页 |
| ·Studies on the School Slogans | 第16-18页 |
| ·The Studies on School Mottoes | 第16-18页 |
| ·Other Studies on the School Slogans | 第18页 |
| ·Limitations of the Previous Studies | 第18-19页 |
| Chapter 3 Theoretical Framework | 第19-33页 |
| ·A General Introduction to Adaptation Theory | 第19-22页 |
| ·EISS | 第22-27页 |
| ·Characteristics of EISS | 第24-26页 |
| ·The Difference between EISS and the Other Kinds of Slogans | 第26-27页 |
| ·A Description of the Framework of the Present Study | 第27-33页 |
| ·A General Introduction | 第27-28页 |
| ·EISS as Linguistic Communication | 第28页 |
| ·EISS as Linguistic Choice | 第28-30页 |
| ·Summary | 第30-33页 |
| Chapter 4 Adaptability of EISS | 第33-59页 |
| ·Adaptation to the Mental World | 第34-47页 |
| ·Adaptation to Cognitive Factors | 第34-45页 |
| ·Adaptation to Emotive Factors | 第45-47页 |
| ·Adaptation to the Social World | 第47-53页 |
| ·The Adaptation of EISS to the Social Culture | 第48-51页 |
| ·The Adaptation of EISS to the School Culture | 第51-53页 |
| ·The Summary | 第53页 |
| ·Adaptation to the Physical World | 第53-57页 |
| ·The Interadaptation of the Three Worlds | 第57-59页 |
| Chapter 5 The Dynamics of Adaptability of EISS | 第59-67页 |
| ·The Influence of the Development of the Society on EISS | 第59-64页 |
| ·The Effectiveness of EISS for a Given Period of Time | 第59-61页 |
| ·The Change of the Utterer of EISS | 第61-64页 |
| ·Dynamics and Context | 第64-66页 |
| ·EISS Should Have Their Own Characters | 第64-65页 |
| ·The Most Dynamic Ingredients: Knowledge and Belief | 第65-66页 |
| ·Summary | 第66-67页 |
| Chapter 6 Conclusion | 第67-70页 |
| ·Overview | 第67页 |
| ·Summary of Findings | 第67-69页 |
| ·A Conceptual Framework for the Analysis of EISS | 第67页 |
| ·Adaptability of EISS | 第67-68页 |
| ·Dynamics | 第68-69页 |
| ·Limitations of the Study | 第69页 |
| ·Suggestions for further studies | 第69-70页 |
| BIBLIGRAPHY | 第70-73页 |
| The Published Article of the Author | 第73-74页 |
| 个人简况及联系方式 | 第74-75页 |
