| 摘要 | 第1-4页 |
| ABSTRACT | 第4-8页 |
| Chapter 1 Introduction | 第8-12页 |
| ·The Background of This Study | 第8-10页 |
| ·The Significance of Pragmatic Principles | 第8页 |
| ·The Importance of Business English | 第8-9页 |
| ·The Importance of Business Letters | 第9页 |
| ·The Relevant Research of Application of Pragmatic Principles on Business English | 第9-10页 |
| ·The Outline of the Paper | 第10-11页 |
| ·Methodologies | 第11-12页 |
| Chapter 2 Literature Review | 第12-26页 |
| ·The Cooperative Principle | 第12-15页 |
| ·The Background of Cooperative Principle | 第12-13页 |
| ·Maxims under Cooperative Principle | 第13-15页 |
| ·Politeness Principle | 第15-19页 |
| ·A General Study on Politeness | 第15-16页 |
| ·Face Theory and Maxims of Politeness Principle | 第16-19页 |
| ·The Relationship between Cooperative Principle and Politeness Principle | 第19-22页 |
| ·The Theoretical Foundation in Philosophy | 第20页 |
| ·Unity between Cooperative Principle and Politeness Principle | 第20-21页 |
| ·Contradiction between Cooperative Principle and Politeness Principle | 第21-22页 |
| ·Business English and the Principles in Business English Writing | 第22-26页 |
| ·Origin and Development of Business English | 第22-23页 |
| ·The Present Situation of the Research on Principles of Business Writing | 第23-24页 |
| ·Definition of Business English | 第24-25页 |
| ·The Seven C Principles | 第25-26页 |
| Chapter 3 Analysis of Application of Pragmatic Principles on Business English | 第26-58页 |
| ·The Guidance of Seven C Principles as well as Pragmatic Principles on Business English Writing | 第26-44页 |
| ·Completeness and Maxims of Quantity and Relation | 第26-27页 |
| ·Concreteness and Maxim of Manner | 第27-28页 |
| ·Conciseness and Maxim of Manner | 第28-33页 |
| ·Clarity and Maxim of Manner | 第33-36页 |
| ·Correctness and Maxim of Quality | 第36页 |
| ·Courtesy and Politeness Principle | 第36-43页 |
| ·Consideration and Politeness Principle | 第43-44页 |
| ·Violation of Seven Cs as well as Pragmatic Principles | 第44-51页 |
| ·Breach of Completeness | 第45-46页 |
| ·Breach of Concreteness and Clarity | 第46-49页 |
| ·Breach of Conciseness | 第49-50页 |
| ·Breach of Courtesy and Consideration | 第50-51页 |
| ·Breach of Correctness | 第51页 |
| ·Priority to Cooperative Principle or Politeness Principle in Specific Cases | 第51-58页 |
| ·Cooperative Principle first in Business Writing | 第52-53页 |
| ·Politeness Principle first in Business Writing | 第53-55页 |
| ·Breaking Cooperative Principle or Politeness Principle for other Purposes | 第55-58页 |
| Chapter 4 Conclusion | 第58-60页 |
| ·Findings of this Study | 第58-59页 |
| ·Limitations and Suggestions for Future Study | 第59-60页 |
| Acknowledgements | 第60-61页 |
| Bibliography | 第61-64页 |
| Publications | 第64-65页 |
