| 内容提要 | 第4-5页 |
| Synopsis | 第5-6页 |
| Chapter One Introduction | 第10-14页 |
| 1.1 Research Background | 第10页 |
| 1.2 Research Significance | 第10-11页 |
| 1.3 Research Questions | 第11-12页 |
| 1.4 Structure of the Thesis | 第12-14页 |
| Chapter Two Literature Review | 第14-28页 |
| 2.1 Text Types and Publicity Materials | 第14-15页 |
| 2.2 Definitions of Translation of EPM | 第15-16页 |
| 2.3 Previous Studies on the Translation of EPM | 第16-24页 |
| 2.3.1 Previous Studies on the Translation of EPM in China | 第16-24页 |
| 2.3.2 Overseas Studies on Translation of Publicity Materials | 第24页 |
| 2.4 Differences between Chinese and English in EPM | 第24-25页 |
| 2.4.1 Features of Chinese EPM | 第24-25页 |
| 2.4.2 Features of English EPM | 第25页 |
| 2.5 Functions of EPM | 第25-28页 |
| 2.5.1 Informative | 第26页 |
| 2.5.2 Vocative | 第26页 |
| 2.5.3 Communicative | 第26-28页 |
| Chapter Three Theoretical Framework | 第28-36页 |
| 3.1 Definitions of Economy Principle | 第28页 |
| 3.2 Development of Economy Principle | 第28-33页 |
| 3.2.1 The Origin of Economy Principle | 第29页 |
| 3.2.2 Development of Economy Principle | 第29-31页 |
| 3.2.3 Leech’s Economy Principle | 第31页 |
| 3.2.4 Development of Economy Principle in China | 第31-33页 |
| 3.3 Methods of Applying Economy Principle to Specific Contents | 第33-34页 |
| 3.4 Connections between Economy Principle and the EPM translation | 第34-35页 |
| 3.5 Data collection and methodology | 第35-36页 |
| Chapter Four Application of Leech’s Economy Principle to the Translation of EPM | 第36-58页 |
| 4.1 Existing Problems in the EPM translation | 第36页 |
| 4.2 Analysis of EPM Translation from the Perspective of Economy Principle | 第36-51页 |
| 4.2.1 Redundancy at Linguistic Level | 第37-42页 |
| 4.2.2 Redundancy at Non-linguistic Level | 第42-51页 |
| 4.3 Strategies in Translation | 第51-53页 |
| 4.3.1 Clarification of the purpose of Translation | 第52页 |
| 4.3.2 Extraction of Key Information and Deletion of Theme-irrelevant Information | 第52页 |
| 4.3.3 Adherence to the Common Usage of English Expression | 第52-53页 |
| 4.4 Suggested Principles on C-E Translation | 第53-56页 |
| 4.4.1 Purpose-oriented Principle | 第53-54页 |
| 4.4.2 Target Reader-oriented Principle | 第54页 |
| 4.4.3 Theme-relevant Principle | 第54-55页 |
| 4.4.4 Principle of Readability | 第55-56页 |
| 4.5 Summary | 第56-58页 |
| Chapter Five Conclusion | 第58-62页 |
| 5.1 Major Findings | 第58-60页 |
| 5.2 Limitations | 第60页 |
| 5.3 Suggestions for further Study | 第60-62页 |
| Reference | 第62-65页 |
| 摘要 | 第65-68页 |
| Abstract | 第68-72页 |
| 作者简介 | 第72-73页 |
| Acknowledgements | 第73页 |
