| Abstract | 第1-7页 |
| 摘要 | 第7-11页 |
| Introduction | 第11-15页 |
| Chapter One Literature Review | 第15-21页 |
| ·Previous researches of BE vocabulary teaching abroad | 第15-18页 |
| ·Previous researches at home | 第18-21页 |
| Chapter Two Conceptual Metaphor Theory | 第21-31页 |
| ·The definition and classification of conceptual metaphor | 第21-24页 |
| ·The working mechanism | 第24-26页 |
| ·Conceptual metaphor in business language | 第26-31页 |
| Chapter Three Applying Conceptual Metaphor Theory to BE Vocabulary Teaching in Vocational Colleges | 第31-45页 |
| ·Current situation of BE vocabulary teaching in vocational colleges | 第31-36页 |
| ·Analysis of the survey | 第32-36页 |
| ·Findings of the survey | 第36页 |
| ·The metaphorical characteristic of BE vocabulary | 第36-39页 |
| ·Metaphor's cognitive functions in understanding and memorizing BE vocabulary | 第39-41页 |
| ·BE vocabulary teaching guided by conceptual metaphor theory | 第41-45页 |
| Chapter Four An Experiment | 第45-55页 |
| ·Research questions and hypothesis | 第45-46页 |
| ·Design of the experiment | 第46-55页 |
| ·Subjects | 第46-47页 |
| ·Materials | 第47-52页 |
| ·Experimental methods | 第52页 |
| ·Experimental Procedures | 第52-55页 |
| Chapter Five Results and Findings | 第55-67页 |
| ·Data collection and processing | 第55-56页 |
| ·Data analysis | 第56-64页 |
| ·Major findings | 第64-67页 |
| Conclusion | 第67-71页 |
| Bibliography | 第71-77页 |
| Appendix Ⅰ | 第77-79页 |
| Appendix Ⅱ | 第79-82页 |
| Appendix Ⅲ | 第82-88页 |
| Appendix Ⅳ | 第88-95页 |
| Acknowledgements | 第95-97页 |
