| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5-6页 |
| 摘要 | 第7-8页 |
| LIST OF ABBREVIATIONS | 第8-19页 |
| Chapter Ⅰ Introduction | 第19-25页 |
| 1.1 Research Background | 第19-20页 |
| 1.2 Research Significance | 第20-22页 |
| 1.3 Research Contents | 第22-23页 |
| 1.4 Research Methodology | 第23-25页 |
| Chapter Ⅱ Literature Review | 第25-33页 |
| 2.1 The Concept of Strategy management | 第25页 |
| 2.2 The Foreign Research and Development in Strategic Management | 第25-27页 |
| 2.3 The Domestic Research and Development in Strategic Management | 第27-31页 |
| 2.4 Chapter summary | 第31-33页 |
| Chapter Ⅲ Case Description | 第33-48页 |
| 3.1 Company Profile | 第33-35页 |
| 3.1.1 The History of the W Company in China | 第33-34页 |
| 3.1.2 Business Domain in China of W | 第34-35页 |
| 3.2 Representative Projects and Important Events in China | 第35-40页 |
| 3.3 W’s Strategies in CHINA | 第40-46页 |
| 3.3.1 W’s Strategies in China at different stages | 第40-43页 |
| 3.3.2 The important Status of W(China) in W | 第43-44页 |
| 3.3.3 The Motivation to enter the Chinese Market | 第44-45页 |
| 3.3.4 The Strategic adjustment trend of W in Chinese Market | 第45-46页 |
| 3.4 The challenges of W | 第46-48页 |
| Chapter Ⅳ Case Analysis | 第48-72页 |
| 4.1 Analysis of W’s strategy on business in China | 第48-56页 |
| 4.1.1 Analysis of W’s strategy types on business in China | 第48-53页 |
| 4.1.2 W enter to Chinese market and its different strategies in different phases | 第53-55页 |
| 4.1.3 W(China)’s Functional Strategy | 第55-56页 |
| 4.2 SWOT Analysis and OTSW –PEST Analysis | 第56-65页 |
| 4.2.1 SWOT Analysis for W and W(China) | 第57-58页 |
| 4.2.2 OTSW Analysis for W(CHINA) | 第58-59页 |
| 4.2.3 PEST Analysis | 第59-63页 |
| 4.2.4 W(China)’s OTSW- PEST Analysis | 第63-64页 |
| 4.2.5 W(China)’s Strategic Framework | 第64-65页 |
| 4.3 Opportunity and Challenge in Chinese Market | 第65-66页 |
| 4.3.1 Six major development trends in the future | 第65页 |
| 4.3.2 Chinese Enterprises’s Status in International World | 第65-66页 |
| 4.4 The strategic problems of W(China) | 第66-71页 |
| 4.4.1 Problems in Marketing | 第66-67页 |
| 4.4.2 Problems in Financial Aspect | 第67-69页 |
| 4.4.3 Problems in Human Resource Management | 第69-70页 |
| 4.4.4 Problems in Government’s Public Relations and other problems | 第70-71页 |
| 4.5 Chapter summary | 第71-72页 |
| Chapter Ⅴ Suggestions | 第72-83页 |
| 5.1 Marketing and selling strategy | 第73页 |
| 5.2 Financial system | 第73-74页 |
| 5.2.1 Give consideration to more reasonable accounting method | 第73页 |
| 5.2.2 Financial software | 第73页 |
| 5.2.3 The aspects which should pay attention to of tax planning the problem | 第73-74页 |
| 5.3 Human resource | 第74-77页 |
| 5.3.1 conceptual change | 第74页 |
| 5.3.2 Achieve talents’ self management | 第74-75页 |
| 5.3.3 Talent ecological circle is as important as enterprise ecological circle | 第75-76页 |
| 5.3.4 Link enterprise’s development with staff’s development by the means of 4P model on human resource management | 第76-77页 |
| 5.3.5 Strengthen staff’s happiness with 4F ideas | 第77页 |
| 5.3.6 Establish enterprise culture of inclusiveness and willing to try | 第77页 |
| 5.4 Government public relations and Regarding matters | 第77-79页 |
| 5.5 W(China)’s Strategic implementation and guarantee | 第79-83页 |
| 5.5.1 Strengthen Cooperation with Chinese Government By Government Relations | 第79页 |
| 5.5.2 Cooperate with the Best Partners | 第79-80页 |
| 5.5.3 Actively implement the localization strategy | 第80页 |
| 5.5.4 Seize the opportunities in the Chinese market in a strategic vision | 第80-81页 |
| 5.5.5 Integrate resources and manage to improve the popularity of the brand | 第81-82页 |
| 5.5.6 Establish Good communication with Chinese society through public welfare | 第82-83页 |
| Chapter Ⅵ Conclusion and Future Prospects | 第83-90页 |
| 6.1 Main findings | 第83-87页 |
| 6.2 Implications | 第87-88页 |
| 6.3 Limitations | 第88-89页 |
| 6.4 Future Expectations | 第89-90页 |
| REFERENCE | 第90-93页 |
