| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5页 |
| 摘要 | 第6-7页 |
| LIST OF ABBREVIATIONS | 第7-18页 |
| Chapter Ⅰ Introduction | 第18-26页 |
| 1.1 Research Background | 第18-21页 |
| 1.2 Research Significance | 第21-23页 |
| 1.3 Research Method | 第23页 |
| 1.4 Research Content | 第23-26页 |
| Chapter Ⅱ Literature Review | 第26-34页 |
| 2.1 Strategy Definition | 第26-27页 |
| 2.2 The Evolution of Enterprise Strategy Management Theory | 第27-29页 |
| 2.2.1 Classic Strategic Management Theory Stage | 第27页 |
| 2.2.2 Positioning-Based Strategic Management Theory Stage | 第27-28页 |
| 2.2.3 Enterprise Quality-focused Competition Theory Stage | 第28-29页 |
| 2.3 The Competition Strategy | 第29-30页 |
| 2.3.1 Overall Cost Leadership Strategy | 第29页 |
| 2.3.2 Differentiation Strategy | 第29-30页 |
| 2.3.3 Focus Strategy | 第30页 |
| 2.4 Resource-Based Competition Theory | 第30-33页 |
| 2.4.1 Resource Classification and Its Relationship with Competition Strategies | 第31-32页 |
| 2.4.2 VIRO Framework of Resource-Based Competition Theory | 第32-33页 |
| 2.5 Summary | 第33-34页 |
| Chapter Ⅲ Case Description | 第34-41页 |
| 3.1 Background Introduction to Marins China Company | 第34-36页 |
| 3.2 Problems Faced by Marins China Company | 第36-41页 |
| 3.2.1 High Customer Churn Rate | 第36-37页 |
| 3.2.2 Poor Manufacturing Capacity | 第37-39页 |
| 3.2.3 The Lack in Long-Term Vision in Resource Investment | 第39-41页 |
| Chapter Ⅲ Case Analysis | 第41-66页 |
| 4.1 MC Situation Analysis | 第41-42页 |
| 4.2 MC Resource Identification and Classification | 第42-44页 |
| 4.3 Analysis of MC Design and Development Resource | 第44-50页 |
| 4.3.1 Design and Development Resource Allocation | 第44-46页 |
| 4.3.2 Analysis of MC Design and Development Superior Resources | 第46-47页 |
| 4.3.3 Analysis of Design and Development Advantage Resource Sustainability | 第47-50页 |
| 4.4 Analysis of MC Manufacturing Resources | 第50-53页 |
| 4.5 Analysis of MC Installation and Maintenance Resource Advantages | 第53-56页 |
| 4.6 MC Resource VRIO Analysis | 第56-59页 |
| 4.7 The Considerations for MC Competition Strategy | 第59-66页 |
| 4.7.1 The General Principle for Strategy | 第60页 |
| 4.7.2 Concerns for Adopting Specific Type of Competition Strategies | 第60-63页 |
| 4.7.3 Concerns for Small Enterprise Competition Strategy | 第63-64页 |
| 4.7.4 Industrial Consideration in Competition Strategy Proposal for MC | 第64-66页 |
| Chapter Ⅴ Suggestions | 第66-72页 |
| 5.1 Strengthen Design and Development Resources Advantages | 第66-68页 |
| 5.2 Reduce Manufacturing Resource | 第68-69页 |
| 5.3 Establish Reliable Manufacturing Outsourcing Relationship | 第69-70页 |
| 5.4 Review the Adjusted MC Resource Allocation | 第70-72页 |
| Chapter Ⅵ Conclusion | 第72-76页 |
| 6.1 Problems Which Need Further Study | 第73-75页 |
| 6.1.1 Information Technology and Competitive Advantages of Small Enterpreses | 第73-74页 |
| 6.1.2 Organizational Innovation of Small Enterprises | 第74-75页 |
| 6.1.3 Enterprise Resource Balance in Homogeneous Competition Environment | 第75页 |
| 6.2 Limitation of the Research | 第75-76页 |
| REFERENCE | 第76-77页 |
