| ABSTRACT | 第4页 |
| 摘要 | 第5-8页 |
| Introduction | 第8-10页 |
| Chapter 1 Literature Review | 第10-22页 |
| 1.1 Review on Functional Theory | 第10-13页 |
| 1.1.1 Functional Category of Translation Criticism | 第10-11页 |
| 1.1.2 Skopostheorie | 第11-12页 |
| 1.1.3 Translational Action Theory | 第12页 |
| 1.1.4 Classification of Text Functions | 第12页 |
| 1.1.5 Functional Equivalence Theory | 第12-13页 |
| 1.2 Review on Publicity Materials Review | 第13-15页 |
| 1.2.1 Definition of Publicity Materials | 第13-14页 |
| 1.2.2 Classification of Publicity Materials | 第14页 |
| 1.2.3 Features of Publicity Materials | 第14-15页 |
| 1.3 Review on C-E Translation of Publicity Materials | 第15-22页 |
| 1.3.1 Translation Theories for Publicity Materials | 第15-16页 |
| 1.3.2 Previous Studies on C-E Translation of Publicity Materials | 第16-22页 |
| Chapter 2 Relation between Functional Theory and Exhibition Translation | 第22-27页 |
| 2.1 Characteristics for Functional Translation Theory | 第23-24页 |
| 2.2 Relation between Functional Theory and Exhibition Translation | 第24-27页 |
| Chapter 3 Classification for Exhibition Publicity Materials | 第27-31页 |
| 3.1 Expressive Texts | 第28-29页 |
| 3.2 Informative Texts | 第29-30页 |
| 3.3 Vocative Texts | 第30-31页 |
| Chapter 4 Analysis on Translation Action for Exhibition Publicity Materials | 第31-41页 |
| 4.1 Analysis on Translation Action Theory | 第31-32页 |
| 4.2 Characters for Translation Action Participants | 第32-41页 |
| 4.2.1 Participation of Unknown Original Author | 第32-36页 |
| 4.2.2 Translator Collectivity | 第36-38页 |
| 4.2.3 Contradiction between Client and Receiver | 第38页 |
| 4.2.4 User’s Influence on Translation Results | 第38-41页 |
| Chapter 5 A Case Study of Translation for Publicity Materials | 第41-56页 |
| 5.1 From Perspective of Skopos Rule | 第41-45页 |
| 5.2 From Perspective of Coherence Rule | 第45-50页 |
| 5.2.1 From Aspect of Stylistic Criterion | 第46-48页 |
| 5.2.2 From Aspect of Logic | 第48-50页 |
| 5.3 From Perspective of Fidelity Rule | 第50-52页 |
| 5.4 From Perspective of Loyalty rule | 第52-54页 |
| 5.5 Relations among Four Principles | 第54-56页 |
| Conclusion | 第56-59页 |
| Bibliography | 第59-64页 |
| Acknowledgements | 第64-65页 |
| Resume of Supervisor | 第65-66页 |
| Resume of Author | 第66-67页 |
| Data of Dissertation | 第67页 |