| 摘要 | 第1-5页 |
| Abstract | 第5-10页 |
| Introduction | 第10-20页 |
| ·Literature Review of Study on the Fund-raising Letters | 第10-12页 |
| ·Significance and Originality of the Study | 第12-13页 |
| ·Applied Theories | 第13-18页 |
| ·Geert Hofstede’s Cultural Dimensions | 第13-15页 |
| ·Hall’s Theories | 第15-18页 |
| ·Data Collection and Method | 第18页 |
| ·Argument and Organization of the Thesis | 第18-20页 |
| Chapter 1 Differences in Cultural Values between Chinese and American Fund-raising Letters | 第20-27页 |
| ·Collectivism vs. Individualism | 第20-24页 |
| ·The Usage of Words | 第20-21页 |
| ·Sentences and Idioms | 第21-23页 |
| ·Writing Style | 第23-24页 |
| ·Uncertainty Avoidance | 第24-27页 |
| ·The Degree to Obey the Rules | 第24页 |
| ·The Degree of Trust in Authorities | 第24-27页 |
| Chapter 2 High-context Culture vs. Low-context Culture | 第27-37页 |
| ·Indirectness vs. Directness | 第27-34页 |
| ·Cohesion and Coherence | 第27-29页 |
| ·The Position of the Theme | 第29-32页 |
| ·The Suggested Donation Amount | 第32-33页 |
| ·The Reason for Donation | 第33-34页 |
| ·Self-effacement vs. Self-enhancement | 第34-37页 |
| Chapter 3 Religious Distinction of Chinese and American Fund-raising Letters | 第37-42页 |
| ·Religion and Fund-raising | 第37-39页 |
| ·Benevolence of Confucianism and Reward of Merits of Buddhism | 第38页 |
| ·Bible and Donation | 第38-39页 |
| ·Expressions | 第39-40页 |
| ·Rewards of Fund-raising | 第40-42页 |
| Chapter 4 Cultural Differences in Time Orientation between Chinese and American Fund-raising Letters | 第42-50页 |
| ·Past Time Orientation vs. Future Time Orientation | 第42-46页 |
| ·Expressions | 第43-44页 |
| ·Attitude towards Ancestors and Tradition | 第44-45页 |
| ·Long Term Orientation vs. Short Term Orientation | 第45-46页 |
| ·Polychronic Time Orientation vs. Monochronic Time Orientation | 第46-49页 |
| ·Schedule | 第46-48页 |
| ·Deadline | 第48-49页 |
| ·Circular Time Orientation vs. Linear Time Orientation | 第49-50页 |
| Chapter 5 Different Thought Patterns between Chinese and American Fund-raising Letters | 第50-54页 |
| ·Figurativeness vs. Flatness | 第50-51页 |
| ·Inductive vs. Deductive | 第51-52页 |
| ·Political Ethics vs. Scientific Cognition | 第52-54页 |
| Conclusion | 第54-57页 |
| References | 第57-61页 |
| Acknowledgements | 第61-62页 |
| Appendix A Fifty Chinese Fund-raising Letters | 第62-68页 |
| Appendix B Fifty American Fund-raising Letters | 第68-75页 |
| Informative Chinese Abstract | 第75-79页 |
| Résuméand Publications since Entering the Program | 第79页 |
