| ACKNOWLEDGEMENTS | 第1-9页 |
| ABSTRACT | 第9-11页 |
| 摘要 | 第11-16页 |
| CHAPTER 1 INTRODUCTION | 第16-19页 |
| ·Research Background | 第16页 |
| ·Purpose and Significance of the Study | 第16-17页 |
| ·Organization of the Thesis | 第17-19页 |
| CHAPTER 2 LITERATURE REVIEW | 第19-26页 |
| ·Previous Studies on English Advertisement | 第19-21页 |
| ·Previous Studies on Presuppositions and Presupposition Triggers | 第21-23页 |
| ·Inspirations Derived from the Literature Review | 第23-26页 |
| CHAPTER 3 THEORETICAL FRAMEWORK | 第26-38页 |
| ·A Brief Introduction of Presupposition and Presupposition Triggers | 第26-28页 |
| ·Theoretical Framework of This Thesis | 第28-33页 |
| ·Levinson’s Classification of Presupposition Triggers | 第28-29页 |
| ·Verschuren’s Interpretation of Presupposition Triggers | 第29-31页 |
| ·Yule’s Account on Presupposition Triggers | 第31-32页 |
| ·Other Scholars’ Classification of Presupposition Triggers | 第32-33页 |
| ·A Summary of these Scholars' Researches | 第33页 |
| ·Related Concepts | 第33-38页 |
| ·Nida's Classification of Culture | 第33-35页 |
| ·Context and Verschuren's Contextual Adaptation Theory | 第35-38页 |
| CHAPTER 4 METHODOLOGY | 第38-41页 |
| ·Data Collection | 第38-39页 |
| ·Research Method | 第39页 |
| ·Research Questions | 第39-41页 |
| CHAPTER 5 ANALYSIS AND DISCUSSION | 第41-81页 |
| ·Types of Presupposition Triggers Used in English Advertisemen | 第41-57页 |
| ·Presupposition Triggers at Lexical Level | 第42-50页 |
| ·Presupposition Triggers at Syntactic Level | 第50-53页 |
| ·Presupposition Triggers at Phonological Level | 第53页 |
| ·The Authors’ Findings of Presupposition Triggers | 第53-57页 |
| ·The Features of Presupposition Triggers in English Advertisement | 第57-61页 |
| ·Commerciality | 第57-58页 |
| ·Triggering | 第58-60页 |
| ·Detachability | 第60-61页 |
| ·Culture Base | 第61-66页 |
| ·Social Culture Base | 第62-63页 |
| ·Ecological Culture Base | 第63-64页 |
| ·Religious Culture Base | 第64-65页 |
| ·Material Culture Base | 第65-66页 |
| ·The Relation Between Context and Presupposition Triggers | 第66-76页 |
| ·The Advertising Contextual Factors that Can Influence the Use of Presupposition Triggers | 第66-67页 |
| ·The Definition of Ambiguity and the Types of Presupposition Triggers that Can Cause Ambiguity | 第67-70页 |
| ·The Influence Context Made on Ambiguities Caused by Presupposition Triggers | 第70-76页 |
| ·The Functions of Presupposition Triggers | 第76-81页 |
| CHAPTER 6 CONCLUSION | 第81-85页 |
| ·Major Findings | 第81-82页 |
| ·Implications | 第82-84页 |
| ·Limitations and Suggestions | 第84-85页 |
| REFERENCES | 第85-91页 |
| APPENDIX | 第91-96页 |
