ABSTRACT | 第1-5页 |
摘要 | 第5-7页 |
CONTENTS | 第7-9页 |
CHAPTER 1 The General Outline of Convention & Exhibition Industry | 第9-18页 |
·The Origin and Development of Convention & Exhibition Industry | 第9-13页 |
·The Related Explanation of Exhibition Industry | 第13-15页 |
·The Character of Convention & Exhibition Industry | 第15-18页 |
CHAPTER 2 The Economic Function of Convention & Exhibition Activity | 第18-33页 |
·The Function of Transmitting Information | 第18-21页 |
·The Function of Adjusting Demand & Supply | 第21-28页 |
·The Function of Adjusting Industrial Structure and Region Structure | 第28-31页 |
·The Function of Promoting Economy Integrative Development | 第31-33页 |
CHAPTER 3 The Development of the World Convention & Exhibition Industry | 第33-47页 |
·The Actuality of Convention & Exhibition Industry in Developed Countries | 第33-34页 |
·The Features of Convention & Exhibition Industry in Developed Countries | 第34-36页 |
·The Developing Trend of World Exhibition Industry | 第36-47页 |
CHAPTER 4 The Analysis of China's Convention & Exhibition Industry Development | 第47-68页 |
·The Background of China's Convention & Exhibition Industry Develepment | 第47-53页 |
·The Present Situation of China's Convention & Exhibition Industry | 第53-55页 |
·Analysis of Problems Existing in China's Convention & Exhibition Industry | 第55-61页 |
·The Influence of "Entering WTO" to China Convention & Exhibition Industry | 第61-68页 |
CHAPTER 5 Constructing the International Competitive Advantage of China's Convention & Exhibition Industry | 第68-91页 |
·The Reform of Examination and Approval Management System | 第68-74页 |
·The Optimization of Industrial Layout | 第74-80页 |
·Exhibition Resources Combination and Capital Operation | 第80-84页 |
·Government Support | 第84-87页 |
·Cultivate Professional Exhibition Talent | 第87-91页 |
REFERENCES | 第91-93页 |
ACKNOWLEDGEMENT | 第93-94页 |