| Abstract | 第3-4页 |
| 摘要 | 第5-8页 |
| Chapter 1 Introduction | 第8-15页 |
| 1.1 The Background of the Research | 第8-9页 |
| 1.2 Rationale | 第9-11页 |
| 1.3 Research Design | 第11-12页 |
| 1.3.1 Research Questions | 第11-12页 |
| 1.3.2 Data and Methodology | 第12页 |
| 1.4 Objectives and Significances | 第12-13页 |
| 1.5 Organization | 第13-15页 |
| Chapter 2 Literature Review | 第15-24页 |
| 2.1 Definition and Classification of Dating Advertisement | 第15-16页 |
| 2.2 Previous Theoretical Studies of Dating Advertisement | 第16-18页 |
| 2.2.1 Previous Studies of Dating Advertisement Abroad | 第16-17页 |
| 2.2.2 Previous Studies of Dating Advertisement at Home | 第17-18页 |
| 2.3 Previous Theoretical Studies of Appraisal Theory on Advertisement | 第18-23页 |
| 2.3.1 An Overview of Appraisal Theory | 第18-21页 |
| 2.3.2 Previous Studies of Advertisement from the Perspective of Appraisal Theory at Home and Abroad | 第21-23页 |
| 2.4 Summary | 第23-24页 |
| Chapter 3 Attitude Analysis of Chinese Dating Advertisements | 第24-46页 |
| 3.1 A Brief Review of Attitude System within Appraisal Theory | 第24-28页 |
| 3.2 An Overview of Frequency and Distribution of Attitude System | 第28-32页 |
| 3.3 The Analysis of Affect Resource | 第32-35页 |
| 3.4 The Analysis of Judgement Resource | 第35-38页 |
| 3.5 The Analysis of Appreciation Resource | 第38-42页 |
| 3.6 Ideological and Linguistic Discussions | 第42-45页 |
| 3.7 Summary | 第45-46页 |
| Chapter 4 Engagement Analysis of Chinese Dating Advertisements | 第46-55页 |
| 4.1 A Brief Review of Engagement System within Appraisal Theory | 第46-49页 |
| 4.2 An Overview of Frequency and Distribution of Engagement System | 第49-50页 |
| 4.3 The Analysis of Dialogic Contraction and Dialogic Expansion | 第50-53页 |
| 4.4 Ideological and Linguistic Discussions | 第53-54页 |
| 4.5 Summary | 第54-55页 |
| Chapter 5 Graduation Analysis of Chinese Dating Advertisements | 第55-61页 |
| 5.1 A Brief Review of Graduation System within Appraisal Theory | 第55-56页 |
| 5.2 An Overview of Frequency and Distribution of Graduation System | 第56页 |
| 5.3 The Analysis of Force Resource | 第56-58页 |
| 5.4 The Analysis of Focus Resource | 第58-59页 |
| 5.5 Ideological and Linguistic Discussions | 第59-60页 |
| 5.6 Summary | 第60-61页 |
| Chapter 6 Conclusion | 第61-65页 |
| 6.1 Major Findings of the Thesis | 第61-63页 |
| 6.2 Implications of the Thesis | 第63-64页 |
| 6.3 Limitations of the Thesis | 第64页 |
| 6.4 Future Research Suggestions | 第64-65页 |
| Bibliography | 第65-68页 |
| Appendix | 第68-94页 |
| Acknowledgment | 第94-95页 |
| Published Works during MA Study | 第95页 |
