| 摘要 | 第4-6页 |
| Abstract | 第6-7页 |
| Chapter 1 Introduction | 第10-15页 |
| 1.1 Background of the Research | 第10-12页 |
| 1.2 Purposes and Significance of the Research | 第12-13页 |
| 1.3 Structure of the Thesis | 第13-15页 |
| Chapter 2 Literature Review | 第15-32页 |
| 2.1 Review of Studies of Cosmetic Advertisements | 第15-26页 |
| 2.1.1 Pragmatic Approach | 第16-18页 |
| 2.1.2 Systemic-Functional Grammar Approach | 第18-21页 |
| 2.1.3 Cognitive Approach | 第21-22页 |
| 2.1.4 Cultural Value Approach | 第22-23页 |
| 2.1.5 Media Approach | 第23-24页 |
| 2.1.6 Summary | 第24-26页 |
| 2.2 An Overview of Multimodal Metaphor | 第26-29页 |
| 2.2.1 The Definition of Multimodal Metaphor | 第26-28页 |
| 2.2.2 The Features of Multimodal Metaphor | 第28-29页 |
| 2.3 Previous Studies of Multimodal Metaphor in Cosmetic Advertisements | 第29-30页 |
| 2.4 Summary | 第30-32页 |
| Chapter 3 Theoretical Framework | 第32-46页 |
| 3.1 Idealized Cognitive Model | 第32-35页 |
| 3.2 Conceptual Metaphor Theory | 第35-41页 |
| 3.2.1 Definition and Basic Elements | 第36-39页 |
| 3.2.2 Working Mechanism and Properties of Conceptual Metaphor | 第39-41页 |
| 3.3 The Theory of Meaning | 第41-46页 |
| Chapter 4 Research Design | 第46-50页 |
| 4.1 Research Questions | 第46页 |
| 4.2 Research Materials | 第46-48页 |
| 4.3 Research Method | 第48页 |
| 4.4 Research Procedure | 第48-49页 |
| 4.5 Summary | 第49-50页 |
| Chapter 5 Discussion | 第50-77页 |
| 5.1 Meaning Construction and Common Feature of Multimodal Metaphor inCosmetic Advertisements | 第50-69页 |
| 5.1.1 Meaning Construction of Multimodal Metaphor in Chanel N° 5 Fragrance Advertisement | 第50-58页 |
| 5.1.2 Meaning Construction of Multimodal Metaphor in Chanel Le LiftSérum Advertisement | 第58-63页 |
| 5.1.3 Meaning Construction of Multimodal Metaphor in Chanel Coco RougeAdvertisement | 第63-67页 |
| 5.1.4 Common Feature of the Meaning of Multimodal Metaphor in ThreeChanel Cosmetic Advertisements | 第67-69页 |
| 5.2 Types of Meaning in Cosmetic Advertisements | 第69-74页 |
| 5.2.1 Ideational Meaning in Chanel N° 5 Fragrance Advertisement | 第70-71页 |
| 5.2.2 Referantial Meaning in Chanel Le Lift Sérum Advertisement | 第71-73页 |
| 5.2.3 Behavioral Meaning in Chanel Coco Rouge Advertisement | 第73-74页 |
| 5.3 Summary | 第74-77页 |
| Chapter 6 Conclusion | 第77-80页 |
| 6.1 Major Findings | 第77-78页 |
| 6.2 Limitations of the Research | 第78-79页 |
| 6.3 Suggestions for Further Study | 第79-80页 |
| Bibliography | 第80-83页 |
| Acknowledgements | 第83-84页 |
| Publications | 第84页 |
