| 摘要 | 第4-5页 |
| Abstract | 第5-6页 |
| Chapter One Introduction | 第9-13页 |
| 1.1 Background of the Research | 第9-10页 |
| 1.2 Purpose and Significance of the Present Study | 第10-11页 |
| 1.3 Sources of Advertisement Samples | 第11-12页 |
| 1.4 Organization of the Thesis | 第12-13页 |
| Chapter Two Literature Review | 第13-22页 |
| 2.1 Foreign Studies of Multimodal Metaphor | 第13-16页 |
| 2.2 Domestic Studies of Multimodal Metaphor | 第16-18页 |
| 2.3 Previous Studies of Auto Print Advertisements | 第18-22页 |
| Chapter Three Theoretical Framework | 第22-34页 |
| 3.1 Conceptual Metaphor Theory(CMT) | 第23-28页 |
| 3.1.1 The Definition of CMT | 第23-25页 |
| 3.1.2 Classification of Conceptual Metaphor | 第25-28页 |
| 3.2 Multimodal Metaphor Studies | 第28-33页 |
| 3.2.1 Origin of Multimodal Metaphor | 第28-29页 |
| 3.2.2 Definition of Multimodal Metaphor | 第29-31页 |
| 3.2.3 Distinctive Features of Multimodal Metaphor | 第31-33页 |
| 3.3 The Relationship between CMT and Multimodal Metaphor | 第33-34页 |
| Chapter Four Modality Classification | 第34-43页 |
| 4.1 Chinese Characters as Modality | 第34-37页 |
| 4.2 Main Image as Modality | 第37-40页 |
| 4.3 Color as Modality | 第40-43页 |
| Chapter Five Modality Mapping | 第43-52页 |
| 5.1 Mapping from Chinese Characters to Auto | 第43-45页 |
| 5.2 Mapping from Main Image to Auto | 第45-48页 |
| 5.3 Mapping from Color to Auto | 第48-50页 |
| 5.4 Summary | 第50-52页 |
| Chapter Six Modality Interaction | 第52-58页 |
| 6.1 Interaction between Chinese Characters and Main Images | 第52-53页 |
| 6.2 Interaction between Colors and Main Images | 第53-55页 |
| 6.3 Interaction between Chinese Characters and Colors | 第55-56页 |
| 6.4 Summary | 第56-58页 |
| Chapter Seven Conclusion | 第58-60页 |
| 7.1 Findings of the Research | 第58页 |
| 7.2 Limitations of the Research and Suggestions for Further Study | 第58-60页 |
| References | 第60-65页 |
| Acknowledgements | 第65页 |
