| 摘要 | 第1-6页 |
| Abstract | 第6-9页 |
| List of Acronyms | 第9-10页 |
| Contents | 第10-12页 |
| Chapter One Introduction | 第12-19页 |
| ·Definition of Multimodality | 第12-13页 |
| ·Background of the Present Study | 第13-15页 |
| ·Significance of the Present Study | 第15-17页 |
| ·Organization of the Thesis | 第17-19页 |
| Chapter Two Literature Review | 第19-28页 |
| ·Overview of Systemic-Functional Multimodal Discourse Analysis | 第19-26页 |
| ·Overview of Multimodal Discourse Analysis | 第19-22页 |
| ·Overview of Studies on Image-verbiage Relations | 第22-26页 |
| ·Overview of Advertising Discourse Analysis | 第26-27页 |
| ·Summary | 第27-28页 |
| Chapter Three Theoretical Background | 第28-35页 |
| ·Introduction to Visual Grammar | 第28-31页 |
| ·The Representational Meaning | 第28-29页 |
| ·The Interactive Meaning | 第29-30页 |
| ·The Compositional Meaning | 第30页 |
| ·Advertisement and Visual Grammar | 第30-31页 |
| ·The Schemata Theory | 第31-33页 |
| ·Definition of Schemata | 第31-33页 |
| ·Advertisement Text and Reader's Cognitive Schema | 第33页 |
| ·Summary | 第33-35页 |
| Chapter Four Multimodal Discourse Analysis of Advertisement | 第35-49页 |
| ·Image Modal Discourse Analysis | 第35-40页 |
| ·Analysis of "PASSION" Perfume Advertisement | 第35-38页 |
| ·Analysis of "CHANEL" & "DIOR" Perfume Advertisement | 第38-40页 |
| ·Text Modal Discourse Analysis | 第40-43页 |
| ·Analysis of "PASSION" Perfume Advertisement | 第40-43页 |
| ·Analysis of "CHANEL" & "DIOR" Perfume Advertisement | 第43页 |
| ·Interaction Between the Image Modal and Text Modal | 第43-49页 |
| ·The Visual-Verbal Relation of the First Several Samples | 第43-45页 |
| ·The Visual-Verbal Relation of Another Sample | 第45-49页 |
| Chapter Five Conclusion | 第49-53页 |
| ·A Summary of Major Findings | 第49-51页 |
| ·Limitations and Suggestions | 第51-53页 |
| Works Cited | 第53-56页 |
| Acknowledgements | 第56-57页 |
| 个人简介 | 第57-58页 |
