| Contents | 第1-7页 |
| Abstract | 第7-9页 |
| 摘要 | 第9-10页 |
| Chapter One Introduction | 第10-15页 |
| ·Objectives and Significance of the Present Study | 第11-13页 |
| ·Research Method | 第13-14页 |
| ·Outline of the Thesis | 第14-15页 |
| Chapter Two Literature Review | 第15-26页 |
| ·The Definition of Vagueness and Pragmatic Vagueness | 第15-19页 |
| ·The Definition of Vagueness | 第15-17页 |
| ·The Definition of Pragmatic Vagueness | 第17-19页 |
| ·Relevant Researches on Vagueness and Pragmatic Vagueness | 第19-23页 |
| ·Relevant Researches on Vagueness | 第19-21页 |
| ·Relevant Researches on Pragmatic Vagueness | 第21-23页 |
| ·Previous Researches on Advertising Language from the Pragmatic Perspective | 第23-24页 |
| ·Summary | 第24-26页 |
| Chapter Three Theoretical Framework of the Present Study | 第26-36页 |
| ·A General Introduction to Verschueren’s Adaptation Theory | 第26-27页 |
| ·Making Choices | 第27-28页 |
| ·Three Properties of Language | 第28-30页 |
| ·Four Angles of Investigation | 第30-34页 |
| ·Contextual Correlates of Adaptability | 第30-32页 |
| ·Structural Objects of Adaptability | 第32-33页 |
| ·Dynamics of Adaptability | 第33页 |
| ·Salience of the Adaptation Processes | 第33-34页 |
| ·Summary | 第34-36页 |
| Chapter Four Analysis of Pragmatic Vagueness in English Advertisements | 第36-56页 |
| ·Structural Adaptability of Pragmatic Vagueness | 第36-46页 |
| ·Phonetic Level | 第37-38页 |
| ·Lexical Level | 第38-43页 |
| ·Syntactic Level | 第43-46页 |
| ·Contextual Adaptability of Pragmatic Vagueness | 第46-54页 |
| ·Adaptation to Mental World | 第47-51页 |
| ·Adaptation the Social World | 第51-53页 |
| ·Adaptation to Physical World | 第53-54页 |
| ·Summary | 第54-56页 |
| Chapter Five Functions of Pragmatic Vagueness in English Advertisements | 第56-62页 |
| ·Making the Language More Impressive and Persuasive | 第56-57页 |
| ·Promoting Objectivity and Credibility | 第57-58页 |
| ·Enhancing Flexibility of Advertising | 第58-59页 |
| ·Improving the Appropriateness of Advertising | 第59-60页 |
| ·Achieving Politeness | 第60-61页 |
| ·Generating Negative Effects | 第61页 |
| ·Summary | 第61-62页 |
| Chapter Six Conclusion | 第62-66页 |
| ·Summary of the Major Findings | 第62-63页 |
| ·Implications | 第63-64页 |
| ·Limitations | 第64-66页 |
| References | 第66-69页 |
| Acknowledgements | 第69-70页 |
| Publications | 第70页 |
