| 摘要 | 第1-6页 |
| Abstract | 第6-10页 |
| Chapter 1 Introduction | 第10-13页 |
| ·Rationale of the study | 第10-11页 |
| ·Significance of the study | 第11页 |
| ·Research questions | 第11页 |
| ·Research methodology | 第11-12页 |
| ·Outline of the study | 第12-13页 |
| Chapter 2 Literature review | 第13-18页 |
| ·Advertisements and product introductions of alcoholic drinks | 第13-14页 |
| ·Translation of product introductions of alcoholic drinks | 第14-17页 |
| ·Summary | 第17-18页 |
| Chapter 3 Function-oriented approaches as the theoretical framework | 第18-24页 |
| ·Translation-oriented text typology and text functions | 第18-19页 |
| ·Language functions and text-types by Peter Newmark | 第18-19页 |
| ·Translation-oriented text typology by Reiss | 第19页 |
| ·A translation-oriented model of text functions by Nord | 第19页 |
| ·Skopostheorie | 第19-21页 |
| ·Skopos, aim, purpose, intention and function | 第20页 |
| ·Three rules of Skopostheorie | 第20-21页 |
| ·Translation brief | 第21页 |
| ·Adequacy and equivalence from the Skopos perspective | 第21页 |
| ·The factors of source-text analysis | 第21-22页 |
| ·The way the theoretical framework is applied in the study | 第22-24页 |
| Chapter 4 Extratextual and Intratextual Factors | 第24-54页 |
| ·Extratextual factors in the Chinese and English product introductions of alcoholic drinks | 第24-25页 |
| ·Intratextual factors in the Chinese product introductions of alcoholic drinks | 第25-39页 |
| ·Sample text analysis | 第25-38页 |
| ·Summary | 第38-39页 |
| ·Intratextual factors in the English product introductions | 第39-54页 |
| ·Sample text analysis | 第39-51页 |
| ·Summary | 第51-54页 |
| Chapter 5 Assessing the quality of the translation | 第54-79页 |
| ·The role of analysis of Chinese and English product introductions of alcoholic drinks | 第54-55页 |
| ·Formulating the translation brief | 第55-56页 |
| ·Adequate or inadequate translation and improvement guided by the functionalist approaches | 第56-77页 |
| ·Text 1 | 第56-61页 |
| ·Text 2 | 第61-67页 |
| ·Text 3 | 第67-73页 |
| ·Text 4 | 第73-77页 |
| ·Summary | 第77-79页 |
| Chapter 6 Conclusion | 第79-83页 |
| ·Summary | 第79-81页 |
| ·Limitations of the present study | 第81页 |
| ·Suggestions for further research | 第81-83页 |
| References | 第83-86页 |
| Acknowledgements | 第86页 |
