| Declaration | 第1-5页 |
| Abstract | 第5-6页 |
| 摘要 | 第6-7页 |
| Acknowledgement | 第7-8页 |
| Table of Contents | 第8-10页 |
| Chapter One Introduction | 第10-16页 |
| ·Overview | 第10-11页 |
| ·Rationale and significance of the present study | 第11-12页 |
| ·Thesis statement and research questions | 第12-14页 |
| ·Thesis statement | 第13页 |
| ·Research questions | 第13-14页 |
| ·Data collection and research methodology | 第14页 |
| ·Outline of the thesis | 第14-16页 |
| Chapter Two Literature review | 第16-23页 |
| ·Previous studies of news headlines | 第16-19页 |
| ·Studies of news headlines from the perspective of stylistics | 第16-17页 |
| ·Studies of news headlines from the perspective of rhetoric | 第17-18页 |
| ·Studies of news headlines from the perspective of relevance theory | 第18-19页 |
| ·Studies of news headlines from other perspectives | 第19页 |
| ·Previous studies of memetics | 第19-22页 |
| ·Memetics and cultural and social studies | 第19-20页 |
| ·Memetics and linguistic studies | 第20-21页 |
| ·Studies of memetics in China | 第21-22页 |
| ·Summary | 第22-23页 |
| Chapter Three Theoretical Framework | 第23-34页 |
| ·General concepts of major terms of this study | 第23-24页 |
| ·A working definition of the term "meme" | 第23-24页 |
| ·Memetics | 第24页 |
| ·He Ziran's transmission mode for language memes | 第24-25页 |
| ·Adaptation theory | 第25-26页 |
| ·Theoretical framework of the present study | 第26-33页 |
| ·Memetic transmission of news headlines | 第26-30页 |
| ·Vertical-progressional mode | 第28-29页 |
| ·Horizontal-extensional mode | 第29-30页 |
| ·Memetic adaptation of news headlines | 第30-33页 |
| ·The memetic properties rendering popularity of news headlines | 第30-32页 |
| ·Dynamic process of news headline adaptation | 第32-33页 |
| ·Summary | 第33-34页 |
| Chapter Four Memetic transmission of news headlines | 第34-46页 |
| ·Language and meme | 第34-36页 |
| ·Language, a device to spread memes | 第34-35页 |
| ·Meme, an accelerant of language evolution | 第35-36页 |
| ·Approaches for language memes to be replicated | 第36-39页 |
| ·Education and descending of knowledge | 第37页 |
| ·Language in use | 第37-38页 |
| ·Daily communication | 第38-39页 |
| ·Memetic transmission of news headlines | 第39-45页 |
| ·Vertical-progressional transmission of headline memes | 第40-42页 |
| ·Direct transmission of the same information | 第40-41页 |
| ·Unconventional transmission of the same information | 第41-42页 |
| ·Conventional transmission of the same information | 第42页 |
| ·Horizontal-extensional transmission of headline memes | 第42-45页 |
| ·Horizontal engraftment of homophony | 第42-43页 |
| ·Associative engraftment of the same form | 第43-44页 |
| ·Horizontal engraftment of same structure with different meanings | 第44-45页 |
| ·Summary | 第45-46页 |
| Chapter Five Memetic adaptation of news headlines | 第46-66页 |
| ·The memetic properties rendering popularity of news headlines | 第46-56页 |
| ·Novelty | 第46-51页 |
| ·Simplicity | 第51-53页 |
| ·Authority | 第53-55页 |
| ·Publicity | 第55-56页 |
| ·Dynamic process of news headline adaptation | 第56-64页 |
| ·The general picture of Verschueren's contextual correlates of adaptability | 第56-57页 |
| ·Adaptation to the mental world | 第57-60页 |
| ·The adaptation to readers' cognitive elements | 第57-58页 |
| ·The adaptation to readers' emotive elements | 第58-60页 |
| ·Adaptation to the social world | 第60-63页 |
| ·Ideology and society | 第60-61页 |
| ·News headline meme adapting to social ideology | 第61-62页 |
| ·Authority as a result of adapting to the standardization of journalism language | 第62-63页 |
| ·Adaptation to the physical world | 第63-64页 |
| ·Summary | 第64-66页 |
| Chapter Six Conclusion | 第66-69页 |
| ·Major findings and implications | 第66-67页 |
| ·Limitations | 第67页 |
| ·Suggestion for future research | 第67-69页 |
| Bibliography: | 第69-72页 |
