| Acknowledgements | 第1-5页 |
| 摘要 | 第5-7页 |
| Abstract | 第7-12页 |
| Preface | 第12-13页 |
| 1 Introduction | 第13-18页 |
| ·Background of the Study | 第13-16页 |
| ·The Emergence of Corporate Culture | 第13-14页 |
| ·Functions of Corporate Culture | 第14-16页 |
| ·Function of Cohesion | 第14-15页 |
| ·Function of Cost Savings | 第15页 |
| ·Function of Enhancing the Competition Power | 第15-16页 |
| ·Significance of the Study | 第16页 |
| ·Thesis Structure | 第16-18页 |
| 2 Literature Review | 第18-27页 |
| ·Definition of Relevant Categories | 第18-20页 |
| ·Geert Hofstede's Definition of Corporate Cultures | 第18-19页 |
| ·Edgar Henry Schein's Definition of Corporate Culture | 第19-20页 |
| ·The Classification of Corporate Culture | 第20-22页 |
| ·The Family Culture | 第20-21页 |
| ·The Eiffel Tower Culture | 第21页 |
| ·The Guided Missile Culture | 第21-22页 |
| ·The Incubator Culture | 第22页 |
| ·The Structure of Corporate Culture | 第22-23页 |
| ·The Features of Corporate Culture | 第23-24页 |
| ·Uniqueness | 第23页 |
| ·Mixed Culture | 第23-24页 |
| ·Studies of Corporate Culture | 第24-25页 |
| ·Corporate Culture and Change | 第25-27页 |
| 3 Methodology | 第27-32页 |
| ·Research Questions | 第27页 |
| ·Methods | 第27-32页 |
| ·Rationale of Using Qualitative Research | 第27-28页 |
| ·Recruitment and Interviewees | 第28-30页 |
| ·Data Analysis | 第30页 |
| ·Generalizability of the Findings | 第30-32页 |
| 4 Findings | 第32-55页 |
| ·The Similarities | 第32-36页 |
| ·Having Trust and Respect for Individuals | 第32-34页 |
| ·Customer Orientation | 第34-36页 |
| ·The Differences | 第36-42页 |
| ·The Differences of Value Outlook, Product Development and Leader Style | 第36-37页 |
| ·The Differences of Management Thinking | 第37页 |
| ·The Differences of Types | 第37-41页 |
| ·Individualism and Groupism | 第37-39页 |
| ·Top-down management and bottom-up | 第39-41页 |
| ·The Differences of Business Objectives | 第41-42页 |
| ·The Differences of Labor's Pace | 第42页 |
| ·The Roots of Corporate Culture----Characteristics of American Social Culture and Japanese Social Culture | 第42-55页 |
| ·Characteristics of American Social Culture | 第42-48页 |
| ·Individualism and Worship of Heroes | 第42-46页 |
| ·Individualism---The Core of American Social Culture | 第42-43页 |
| ·Dual feature of Individualism | 第43-46页 |
| ·The Spirit of Venture and American Dream | 第46页 |
| ·Strong Sense of Success | 第46-47页 |
| ·Equality and "Melting Pot" | 第47-48页 |
| ·Characteristics of Japanese Social Culture | 第48-55页 |
| ·The Desire to Make the Country Prosperous | 第49-50页 |
| ·The Spirit of Learning Foreign Culture | 第50-51页 |
| ·Clusters of Competition | 第51-52页 |
| ·Profound Feeling of Loyalty | 第52-53页 |
| ·Avoiding Responsibility | 第53-54页 |
| ·Harmony | 第54-55页 |
| 5 Implications | 第55-59页 |
| ·Implications for Chinese Corporate Culture Construction | 第55-57页 |
| ·Implications for Chinese Corporate Culture Research | 第57-59页 |
| ·Common Points of Value in Corporate Cultures | 第57页 |
| ·The Relation between Corporate Culture and National Culture | 第57-59页 |
| 6 Conclusion | 第59-61页 |
| References | 第61-65页 |
| Appendix | 第65-67页 |
