| Chapter 1 Introduction | 第1-16页 |
| ·Advertising and Advertising Language | 第8-10页 |
| ·Definition and Classification of Advertising | 第8-10页 |
| ·Definition of Advertising Language | 第10页 |
| ·Previous Related Researches | 第10-13页 |
| ·Claims of the Study | 第13-16页 |
| ·Focus of the Present Study | 第13-14页 |
| ·Data Collection | 第14-15页 |
| ·Organization of the Thesis | 第15-16页 |
| Chapter 2 Theoretical Background | 第16-25页 |
| ·Functional Tenor | 第16-17页 |
| ·Metafunctions of Langage | 第17-23页 |
| ·Transitivity | 第18-20页 |
| ·Mood& Modality | 第20-23页 |
| ·Mood | 第20-21页 |
| ·Modality | 第21-23页 |
| ·Genre Theory | 第23-25页 |
| Chapter 3 Functional Tenor in Consumer Advertising Realized by Transitivity | 第25-33页 |
| ·Distribution of Different Types of Processes | 第25-26页 |
| ·Realization of Functional Tenor in Different Processes | 第26-33页 |
| ·Functional Tenor Realized by Material Processes | 第26-29页 |
| ·Functional Tenor Realized by Relational Processes | 第29-30页 |
| ·Functional Tenor Realized by Mental Processes | 第30-31页 |
| ·Functional Tenor Realized by Existential Processes | 第31-33页 |
| Chapter 4 Functional Tenor in Consumer Advertising Realized by Mood& Modality and Other Interpretations | 第33-54页 |
| ·Functional Tenor Realized by Mood | 第33-40页 |
| ·Distribution of Different Types of Mood | 第33-34页 |
| ·Realization of Functional Tenor in Different Types of Mood | 第34-40页 |
| ·Functional Tenor Realized by Declarative Mood | 第34-35页 |
| ·Functional Tenor Realized by Imperative Mood | 第35-38页 |
| ·Functional Tenor Realized by Interrogative Mood | 第38-40页 |
| ·Functional Tenor Realized by Modality | 第40-43页 |
| ·Distribution of Different finite modal operators: | 第41-42页 |
| ·Realization of Functional Tenor in Different Finite Mood Operators | 第42-43页 |
| ·Functional Tenor Realized by Other Interpretations | 第43-54页 |
| ·Functional Tenor Realized by Person System | 第44-49页 |
| ·Functional Tenor Realized by Attitudinal Adjectives | 第49-54页 |
| Chapter 5 Conclusion | 第54-57页 |
| ·Summary | 第54-55页 |
| ·Significance of the Study | 第55-57页 |
| Acknowledgements | 第57-58页 |
| Bibliography | 第58-62页 |
| Article Published | 第62页 |
