| Acknowledgements | 第1-5页 |
| Abstract | 第5-7页 |
| 摘要 | 第7-8页 |
| Contents | 第8-11页 |
| Chapter One Introduction | 第11-15页 |
| ·Background of the Study | 第12页 |
| ·Significance of the Study | 第12-13页 |
| ·Organization of the Study | 第13-15页 |
| Chapter Two Literature Review | 第15-21页 |
| ·Research on Hedges in Western Countries | 第15-18页 |
| ·Zadeh's Study of Hedges | 第15-16页 |
| ·Lakoff's Study of Hedges | 第16-17页 |
| ·The Others' Studies of Hedges | 第17-18页 |
| ·Research on Hedges in China | 第18-21页 |
| ·Wu Tieping's Study of Hedges | 第18-19页 |
| ·The Others'Studies of Hedges | 第19-21页 |
| Chapter Three Research Methodology | 第21-23页 |
| ·Research Questions | 第21页 |
| ·Data Collection | 第21页 |
| ·Methods of the Analysis | 第21-23页 |
| Chapter Four Hedges in English Advertising | 第23-35页 |
| ·Hedges | 第23-28页 |
| ·The Definition of Hedges | 第23-24页 |
| ·The Categorizations of Hedges | 第24-26页 |
| ·Pragmatic Features of Hedges | 第26-28页 |
| ·English Advertising | 第28-30页 |
| ·Definition of English Advertising | 第28-29页 |
| ·Features of English Advertising | 第29-30页 |
| ·Reasons for the Existence of Hedges in English Advertising | 第30-35页 |
| ·Promoting Attractiveness | 第30-31页 |
| ·Showing Persuasiveness | 第31-32页 |
| ·Achieving Objectiveness | 第32页 |
| ·Needing no Specific Information | 第32-33页 |
| ·Lacking Complete Information | 第33-35页 |
| Chapter Five Pragmatic Analysis and Functions of Hedges in English Adverting | 第35-51页 |
| ·Pragmatic Analysis of Hedges in English Advertising | 第35-43页 |
| ·Cooperative Principle and Hedges in English Advertising | 第35-38页 |
| ·Politeness Principle and Hedges in English Advertising | 第38-41页 |
| ·Speech Act and Hedges in English Advertising | 第41-43页 |
| ·Pragmatic Functions of Hedges in English Advertising | 第43-51页 |
| ·Positive Function | 第43-48页 |
| ·Working Emphatically | 第43-44页 |
| ·Reinforcing Flexibility | 第44-45页 |
| ·Contributing Accuracy | 第45-46页 |
| ·Achieving Politeness | 第46-47页 |
| ·Saving Face | 第47-48页 |
| ·Negative Function | 第48-51页 |
| Chapter Six Conclusion | 第51-53页 |
| ·Summary of Major Findings | 第51页 |
| ·Limitations of the Present Study | 第51-52页 |
| ·Suggestions for Further Research | 第52-53页 |
| Works Cited | 第53-57页 |
| Publications | 第57页 |
