| Abstract | 第1-6页 |
| 摘要 | 第6-7页 |
| Contents | 第7-10页 |
| List of Figures | 第10-11页 |
| List of Tables | 第11-12页 |
| Introduction | 第12-17页 |
| Research Background | 第12-13页 |
| Rationale for the Present Rescarch | 第13-15页 |
| Organization of the Thesis | 第15-17页 |
| Chapter One Literature Review | 第17-24页 |
| ·An overview of Linguistic Studies on Advertisement | 第17-19页 |
| ·Previous Studies on Chinese Public Service Advertising | 第19-22页 |
| ·Summary | 第22-24页 |
| Chapter Two Theoretical Framework and Research Methodology | 第24-37页 |
| ·Systemic Functional Grammar and Its Application in Discourse Analysis | 第24-25页 |
| ·An Introduction to Interpersonal Meaning | 第25-26页 |
| ·Realization of Interpersonal Meaning | 第26-31页 |
| ·Mood | 第26-28页 |
| ·Modality | 第28-30页 |
| ·Other Realizations of Interpersonal Meaning | 第30-31页 |
| ·Adaptation of the Theory in Chinese | 第31-35页 |
| ·Research Methodology | 第35-36页 |
| ·Research Questions | 第35-36页 |
| ·Data Collection and Data Analysis | 第36页 |
| ·Summary | 第36-37页 |
| Chapter Three Mood in Chinese Public Service Advertising Discourse | 第37-52页 |
| ·Declarative | 第38-40页 |
| ·Interrogative | 第40-45页 |
| ·Distribution of Interrogatives in the Corpus | 第41页 |
| ·Question-word Interrogative | 第41-43页 |
| ·Yes-no Interrogatives | 第43-45页 |
| ·Disjunctive Interrogatives | 第45页 |
| ·Imperative | 第45-50页 |
| ·Distribution of Imperative Clauses in the Corpus | 第46页 |
| ·Imperatives without Mitigators | 第46-47页 |
| ·Imperatives with Mitigators | 第47-50页 |
| ·Summary | 第50-52页 |
| Chapter Four Modality in the Discourse of Chinese Public Service Advertising | 第52-59页 |
| ·Distribution of Modality in the Corpus | 第52-54页 |
| ·Modalization | 第54-56页 |
| ·Modulation | 第56-58页 |
| ·Summary | 第58-59页 |
| Chapter Five Interpersonal Meaning Realized in Person system | 第59-73页 |
| ·Distributions of Person Pronouns and other Address Terms in the Public Service Advertising Discourse | 第59-60页 |
| ·Interpersonal Functions of the First Person Pronoun | 第60-64页 |
| ·Interpersonal Functions of the Second Person Pronoun | 第64-69页 |
| ·Interpersonal Functions of the Third Person Pronoun | 第69-70页 |
| ·Other Ways of Naming the Audience | 第70-71页 |
| ·Summary | 第71-73页 |
| Conclusion | 第73-76页 |
| Major Findings | 第73-75页 |
| Implications of the Present Research | 第75页 |
| Limitations of Our Study and Suggestions for Future Research | 第75-76页 |
| Appendix 1 | 第76-77页 |
| Appendix 2 | 第77-78页 |
| Appendix 3 | 第78-82页 |
| Bibliography | 第82-86页 |
| Acknowledgements | 第86-87页 |
| Publications | 第87-88页 |
| 学位论文评阅及答辩情况表 | 第88页 |
