| Abstract | 第1-9页 |
| 中文摘要 | 第9-11页 |
| Tables and Charts | 第11-12页 |
| Introduction | 第12-14页 |
| Chapter 1 Literature Review | 第14-19页 |
| ·Studies on Advertising | 第14-15页 |
| ·Studies on Language Functions | 第15-19页 |
| ·Studies on Cognitive and Expressive Functions | 第16-17页 |
| ·Studies on Cultural Functions | 第17页 |
| ·Studies on Aesthetic Functions | 第17-19页 |
| Chapter 2 Theoretical Foundations | 第19-27页 |
| ·Theories of Advertising Language | 第19-22页 |
| ·Definitions of Advertising Language | 第19-20页 |
| ·Classifications of Advertising English and Its Audience | 第20-22页 |
| ·Semantic Theories | 第22-24页 |
| ·Theories of Advertising Language Functions | 第24-27页 |
| ·Theories of Vestergaard & Schroder | 第24-25页 |
| ·Psychological Theories | 第25-27页 |
| Chapter 3 Research Methodology | 第27-30页 |
| ·The Objective of the Analysis | 第27页 |
| ·Data Collection | 第27-28页 |
| ·The Procedures of the Analysis | 第28-29页 |
| ·The Methods of the Analysis | 第29-30页 |
| Chapter 4 Results from an Analysis of Features and Functions of Advertising English | 第30-67页 |
| ·Results from Linguistic Analysis of Advertising English | 第30-48页 |
| ·Linguistic Analysis at the Lexical Level | 第30-43页 |
| ·The Use of Persuasive Words | 第31-38页 |
| ·The Use of Informative and Reflective Words | 第38-43页 |
| ·Linguistic Analysis at the Syntactical Level | 第43-48页 |
| ·Results from Functional Analysis of Advertising English | 第48-67页 |
| ·Informative Function | 第48-49页 |
| ·Persuasive Function | 第49-60页 |
| ·Psychological Analysis | 第50页 |
| ·Semantic Analysis | 第50-51页 |
| ·Pragmatic Analysis | 第51-60页 |
| ·Reflective Function | 第60-67页 |
| Chapter 5 Implications | 第67-73页 |
| ·Implications from Linguistic Perspectives | 第67-71页 |
| ·Application of Colloquialism of verbs | 第67-68页 |
| ·Application of Wealth of Adjectives | 第68-69页 |
| ·Application of Compounds in advertising English | 第69-70页 |
| ·Employment of Interrogative and Imperative Sentences | 第70-71页 |
| ·Implications from Cultural Perspective | 第71-72页 |
| ·Implications for Marketing Strategies | 第72-73页 |
| Conclusion | 第73-76页 |
| Bibliography | 第76-80页 |
| Acknowledgements | 第80-81页 |
| 攻读学位期间发表的学术论文 | 第81页 |
