| ACKNOWLEDGEMENT | 第1-6页 |
| 内容摘要 | 第6-7页 |
| ABSTRACT | 第7-12页 |
| Introduction | 第12-17页 |
| Research Background | 第12-14页 |
| Purpose and Significance of the Research | 第14-16页 |
| Research Methodology | 第16-17页 |
| Chapter Ⅰ Literature Review | 第17-30页 |
| ·Definition of Corporate Culture | 第17-21页 |
| ·Structure and Content of Corporate Culture | 第21-24页 |
| ·Main Features of Corporate Culture | 第24-25页 |
| ·Role of Corporate Culture | 第25-28页 |
| ·Relationship between Corporate Culture and Corporate Strategy | 第28-30页 |
| Chapter Ⅱ Corporate Culture Analysis of CMBC | 第30-41页 |
| ·Brief Introduction of CMBC | 第30-31页 |
| ·Advantages of Corporate Culture of CMBC | 第31-36页 |
| ·Problems in the Corporate Culture Construction of CMBC | 第36-39页 |
| ·Contradiction in the System of CMBC Corporate Culture | 第39-41页 |
| Chapter Ⅲ Measures to Further Strengthen the Cultural Construction ofCMBC | 第41-60页 |
| ·Spiritual Culture Design of CMBC | 第41-46页 |
| ·Institutional Culture Design of CMBC | 第46-51页 |
| ·Behavioral Culture Design of CMBC | 第51-55页 |
| ·Material Culture Design of CMBC | 第55-60页 |
| Chapter Ⅳ Promotion and Implementation Plan of CMBC CulturalSystems | 第60-68页 |
| ·Objectives of Promotion | 第60页 |
| ·Focus of the Promotion Action | 第60-61页 |
| ·Ways of Promotion | 第61-62页 |
| ·Organizational Guarantee | 第62-64页 |
| ·Implementation Plan of Cultural Construction System of CMBC | 第64-68页 |
| Conclusion | 第68-70页 |
| Bibliography | 第70-74页 |
| Appendix Ⅰ | 第74-75页 |
