| ACKNOWLEDGEMENTS | 第1-6页 |
| 摘要 | 第6-7页 |
| Abstract | 第7-12页 |
| Chapter 1 Introduction | 第12-17页 |
| ·Metaphor and Metaphor in Advertising | 第13-14页 |
| ·Research Methodology | 第14-16页 |
| ·Sampling Criteria | 第14-15页 |
| ·Data and Data Analysis | 第15页 |
| ·Research Methodology | 第15-16页 |
| ·Concems and the Structure of This Dissertation | 第16-17页 |
| Chapter 2 Literature Review | 第17-37页 |
| ·Metaphor Research | 第17-28页 |
| ·The Definition of Metaphor | 第17-19页 |
| ·The Nature of Metaphor | 第19-22页 |
| ·Traditional Study of Metaphor | 第19页 |
| ·Modern Theories of Metaphor | 第19-22页 |
| ·The Working Mechanism of Metaphor | 第22-25页 |
| ·The Categorization of Metaphor | 第25-28页 |
| ·The Study of Metaphors in Advertising | 第28-37页 |
| ·General Introduction to English Advertisements | 第28-31页 |
| ·Definition | 第28-29页 |
| ·Main Elements in Advertising | 第29-30页 |
| ·Categorization of Advertisements | 第30-31页 |
| ·General Introduction to Visual Metaphor as well as the Relation between Metaphor and Advertising | 第31-33页 |
| ·Different Theoretical Opinions Related to Verbal and Nonverbal Metaphor in Studying Advertising | 第33-37页 |
| Chapter 3 Theoretical Prerequisites in This Research | 第37-57页 |
| ·Conceptual Blending Theory | 第37-52页 |
| ·The Background of Conceptual Blending Theory | 第37-38页 |
| ·Key Terms and the Process of Conceptual Blending Theory | 第38-46页 |
| ·Mental Spaces | 第38-41页 |
| ·Emergent Structure | 第41-43页 |
| ·Optimality principles of CBT | 第43-44页 |
| ·Processes of Blending | 第44-46页 |
| ·The Integration Networks of Conceptual Blending Theory | 第46-49页 |
| ·Single Framing Networks | 第46-47页 |
| ·Frame Networks | 第47-49页 |
| ·An Illustrated Example of Conceptual Integration Theory—"the Bypass" Advertisement | 第49-52页 |
| ·Forceville's Pictorial Metaphor Theory | 第52-57页 |
| ·General Introduction to Pictorial Metaphor in Advertisements and Forceville's Pictorial Metaphor Theory | 第52-53页 |
| ·Classification of Forceville's Pictorial Metaphor | 第53-57页 |
| ·Contextual Type of Pictorial Metaphor | 第54页 |
| ·Hybrid Type of Pictorial Metaphor | 第54-55页 |
| ·Pictorial Simile | 第55页 |
| ·Integrated Metaphor | 第55-57页 |
| Chapter 4 Cognitive Interpretation of English Printed Metaphorical Advertisements within the Framework of Conceptual Blending Theory | 第57-81页 |
| ·Case Studies in English Printed Metaphorical Advertisements According to Conceptual Blending Theory | 第57-79页 |
| ·Verbal Metaphor Analysis in English Printed Metaphorical Advertisements | 第58-68页 |
| ·Structural Metaphor Analysis in English Printed Metaphorical Advertisements | 第58-61页 |
| ·Ontological Metaphor Analysis in English Printed Metaphorical Advertisement | 第61-64页 |
| ·Orientation Metaphor Analysis in English Printed Metaphorical Advertisements | 第64-68页 |
| ·Pictorial Metaphor Analysis in English Printed Advertisements According to CBT | 第68-79页 |
| ·Contextual Type of Pictorial Metaphor(old term:"MP1") | 第69-71页 |
| ·Hybrid Type of Pictorial Metaphor("MP2") | 第71-73页 |
| ·Pictorial Simile | 第73-76页 |
| ·Integrated Metaphor | 第76-79页 |
| ·A Summery | 第79-81页 |
| Chapter 5 Conclusion | 第81-85页 |
| ·Summary | 第81-82页 |
| ·Limitations and Suggestions for Future Research | 第82-85页 |
| ·Limitations | 第82-83页 |
| ·Suggestions | 第83-85页 |
| References | 第85-89页 |
| Appendix A | 第89-94页 |
| Appendix B | 第94-101页 |
| 个人简历 | 第101页 |
