| 摘要 | 第1-3页 |
| Abstract | 第3-4页 |
| 中文文摘 | 第4-6页 |
| Contents | 第6-7页 |
| Chapter One Introduction | 第7-11页 |
| Chapter Two Rhetoric, Persuasion and Power | 第11-21页 |
| ·Rhetoric and Persuasion | 第11页 |
| ·Rhetoric Seeks Persuasion | 第11页 |
| ·Rhetoric Distributes Power | 第11-12页 |
| ·Aristotle on Rhetoric and Artistic Proofs | 第12-13页 |
| ·Evolutions of Theories Concerning Ethos | 第13-17页 |
| ·Rhetorical Situation, Audience and Identification | 第17-21页 |
| Chapter Three Brief Overview of American Presidential Rhetoric and "BullyPulpit" | 第21-25页 |
| ·American Presidential Rhetoric | 第21-24页 |
| ·Bully Pulpit | 第24-25页 |
| Chapter Four Bill Clinton --- A Politician in Controversy and an Icon by Consensus | 第25-31页 |
| ·Introduction of Bill Clinton | 第25-26页 |
| ·Clinton's Main Contributions | 第26-30页 |
| ·After Presidency---A Jack of All Trades | 第30-31页 |
| Chapter Five Bill Clinton's Ethos Projection and His Bully Pulpit | 第31-49页 |
| ·Analysis of Bill Clinton's Public Ethos | 第31-41页 |
| ·Bully Pulpit or Bully the Pulpit?---Main Criticism on Clinton's Words | 第41-43页 |
| ·Interactions between Ethos and Bully Pulpit | 第43-44页 |
| ·Revelation from the Analysis | 第44-49页 |
| Chapter Six A Case Study:Time for Healing | 第49-55页 |
| ·Background Information | 第49-50页 |
| ·American Citizens' Expectation from the Presidential Speech | 第50页 |
| ·Analysis on How Clinton Projected His Ethos in the Speech and the Comments | 第50-55页 |
| Chapter Seven Conclusion | 第55-57页 |
| References | 第57-59页 |
| 攻读学位期间承担的科研任务与主要成果 | 第59-61页 |
| Acknowledgments | 第61-63页 |
| 个人简历 | 第63页 |
