Acknowledgement | 第4-5页 |
摘要 | 第5-7页 |
Abstract | 第7-8页 |
简介 | 第9-28页 |
1 General Introduction | 第28-35页 |
1.1 Research overview | 第28-33页 |
1.2 Research methodology | 第33页 |
1.3 Organization of the dissertation | 第33-35页 |
2 Review of literature | 第35-52页 |
2.1 Mental Budgeting | 第35-36页 |
2.2 Money Attitude | 第36-39页 |
2.2.1 Power-Prestige | 第37-38页 |
2.2.2 Time Retention | 第38页 |
2.2.3 Distrust | 第38页 |
2.2.4 Quality | 第38页 |
2.2.5 Anxiety | 第38-39页 |
2.3 Self-Control | 第39-41页 |
2.4 Conscientiousness | 第41-42页 |
2.5 Discounting/Price Reduction | 第42-44页 |
2.6 Time | 第44-45页 |
2.7 Desirable Choice | 第45-46页 |
2.8 Desirable Choice | 第46-48页 |
2.9 Understanding Chinese Consumer | 第48-50页 |
2.10 Methodology and Research Overview | 第50-52页 |
2.10.1 Research Overview | 第50-52页 |
3 Relationship of Money attitude and Mental Budgeting, Conscientiousness as Mediator,and Self-control as Moderator between Indonesia and China | 第52-71页 |
3.1 Introduction | 第52-56页 |
3.1.1 Rationale | 第53-54页 |
3.1.2 Hypothesis | 第54-56页 |
3.2 Methodology | 第56-58页 |
3.2.1 Data Collection | 第56-57页 |
3.2.2 Measures | 第57-58页 |
3.3 Analysis and results | 第58-66页 |
3.3.1 Preliminary Analysis | 第58-61页 |
3.3.2 Differences in money attitude,conscientiousness, self-control, and mental budgeting between Indonesia and China | 第61-62页 |
3.3.3 Correlation between money attitude, conscientiousness, self-control, and mental budgeting | 第62-64页 |
3.3.4 Analysis of Conscientiousness as Mediator of mental budgeting | 第64-65页 |
3.3.5 Analysis of Self-control as Moderator of mental budgeting | 第65-66页 |
3.4 Discussion and conclusion | 第66-71页 |
4 Comparisons of Decision Preferences in Indonesia and China: the Effect of Discounting,Time and Desirable Choice | 第71-89页 |
4.1 Introduction | 第71-75页 |
4.1.1 Rationale | 第73-74页 |
4.1.2 Hypothesis | 第74-75页 |
4.2 Methodology | 第75-78页 |
4.2.1 Data Collection | 第75-77页 |
4.2.2 Measures | 第77-78页 |
4.3 Analysis and results | 第78-86页 |
4.3.1 Preliminary Analysis | 第78-79页 |
4.3.2 Analysis consumer decision making of mental budgeting toward discounting | 第79-81页 |
4.3.3 Analysis consumer decision making of mental budgeting toward time | 第81-84页 |
4.3.4 Analysis consumer decision making of mental budgeting toward desirable choice | 第84-86页 |
4.4 Discussion and Conclusion | 第86-89页 |
5 General discussion: Mental budgeting | 第89-96页 |
5.1 Research findings | 第89-92页 |
5.1.1 The relationship between money attitude and mental budgeting, conscientiousness as mediator, self-control as moderator between Indonesia and China | 第89-91页 |
5.1.2 Comparison of Decision Preferences in Indonesia and China: the Effect of Discounting,Time, and Desirable Choice | 第91-92页 |
5.2 Theoretical contribution | 第92-93页 |
5.2.1 Mental budgeting | 第92-93页 |
5.2.2 Practical contributions | 第93页 |
5.3 Limitation and future research directions | 第93-95页 |
5.4 Conclusion | 第95-96页 |
References | 第96-109页 |
Appendixes | 第109-139页 |
Appendix A Questionnaire Items for Indonesian student (Indonesian version) | 第109-125页 |
Appendix B Questionnaire Items for Chinese student (Chinese version) | 第125-139页 |
Appendix C (Chapter 3) Factor Analysis | 第139页 |