| Abstract | 第8-9页 |
| 摘要 | 第10-14页 |
| List of Abbreviations | 第14-15页 |
| Chapter One Introduction | 第15-21页 |
| 1.1 Research Background | 第15-16页 |
| 1.2 Research Purpose and Significance | 第16-17页 |
| 1.3 Organization of the Thesis | 第17页 |
| 1.4 Clarification of Relevant Terms | 第17-21页 |
| 1.4.1 Definitions of PSA | 第17-19页 |
| 1.4.2 Development and Classification of PSA | 第19-21页 |
| Chapter Two Literature Review | 第21-26页 |
| 2.1 Studies on PSA | 第21-23页 |
| 2.1.1 Foreign Studies on PSA | 第21页 |
| 2.1.2 Domestic Studies on PSA | 第21-23页 |
| 2.2 Studies on PSA of Traffic Safety | 第23页 |
| 2.3 Studies on PSA from the Perspective of Appraisal Theory | 第23-24页 |
| 2.4 Summary | 第24-26页 |
| Chapter Three Theoretical Framework | 第26-39页 |
| 3.1 Development of Appraisal Theory | 第26-32页 |
| 3.1.1 Foreign Studies on Appraisal Theory | 第28-29页 |
| 3.1.2 Domestic Studies on Appraisal Theory | 第29-32页 |
| 3.2 The Subsystem of Appraisal Theory | 第32页 |
| 3.3 Attitude System | 第32-39页 |
| 3.3.1 Affect System | 第33-34页 |
| 3.3.1.1 Classification of Affect System | 第33-34页 |
| 3.3.1.2 Realization of Affect | 第34页 |
| 3.3.2 Judgment System | 第34-36页 |
| 3.3.2.1 Classification of Judgment System | 第34-35页 |
| 3.3.2.2 Realization of Judgment | 第35-36页 |
| 3.3.3 Appreciation System | 第36-37页 |
| 3.3.3.1 Classification of Appreciation System | 第36页 |
| 3.3.3.2 Realization of Appreciation | 第36-37页 |
| 3.3.4 Interaction of Affect, Judgment and Appreciation | 第37-39页 |
| Chapter Four Research Design | 第39-45页 |
| 4.1 Research Questions | 第39页 |
| 4.2 Data Collection | 第39-40页 |
| 4.3 Instrument | 第40-41页 |
| 4.4 Research Methods | 第41-42页 |
| 4.5 Research Procedures | 第42-45页 |
| Chapter Five Results and Discussion | 第45-58页 |
| 5.1 An Overall Distribution of Attitudinal Resources in English and Chinese PSA of Traffic Safety | 第45-46页 |
| 5.2 Similarities and Differences of Attitudinal Resources in English and Chinese Public ServiceAdvertisements of Traffic Safety | 第46-52页 |
| 5.2.1 Similarities of Attitudinal Resources in English and Chinese Public Services Advertisements ofTraffic Safety | 第46-49页 |
| 5.2.2 Differences of Attitudinal Resources in English and Chinese Public Services Advertisements ofTraffic Safety | 第49-52页 |
| 5.3 Reasons for the Similarities and Differences | 第52-57页 |
| 5.3.1 Reasons for Similarities | 第52-53页 |
| 5.3.2 Reasons for Differences | 第53-57页 |
| 5.4 Summary | 第57-58页 |
| Chapter Six Conclusions | 第58-60页 |
| 6.1 Major Findings | 第58-59页 |
| 6.2 Limitations of the Research | 第59页 |
| 6.3 Suggestions for Further Studies | 第59-60页 |
| References | 第60-64页 |
| Appendix I Samples from EPSA of Traffic Safety | 第64-67页 |
| Appendix II Samples from CPSA of Traffic Safety | 第67-71页 |
| Acknowledgements | 第71页 |
