| 摘要 | 第1-5页 |
| Abstract | 第5-9页 |
| Chapter 1 Introduction | 第9-12页 |
| ·General Description and the purpose of the Study | 第9-10页 |
| ·The overall structure of this thesis | 第10-12页 |
| Chapter 2 Literature Review | 第12-20页 |
| ·Studies of Metaphor | 第12-14页 |
| ·Traditional approaches to metaphor | 第12页 |
| ·Cognitive studies of metaphor | 第12-14页 |
| ·Studies of metaphor translation | 第14-17页 |
| ·The Traditional approaches to metaphor translation | 第15-16页 |
| ·Studies of metaphor translation from a cognituve perspective | 第16-17页 |
| ·Studies of metaphorical advertisement | 第17-20页 |
| ·Definition and classification of advertisement | 第17页 |
| ·Functuons and characteristucs of advertisements | 第17-18页 |
| ·Studies of the translation of metaphorical advertisement | 第18-19页 |
| ·Studies of the translation of metaphorical advertisement from a cognitive perspective | 第19-20页 |
| Chapter 3 Methodology | 第20-22页 |
| ·Data collection | 第20页 |
| ·Qualitative and quantitative analysis | 第20-22页 |
| ·Analysis of mapping | 第20-21页 |
| ·Analysis of conceptual metaphor types | 第21-22页 |
| Chapter 4 Results and Discussion | 第22-47页 |
| ·Causes of the unequivalence of metaphors | 第22-25页 |
| ·Chinese and English conceptual metaphor systems have both equivalence and unequivalence | 第22-23页 |
| ·The basis of metaphor translation is the overlap of cultural embodiment in different nations | 第23-24页 |
| ·The translation of conceptual metaphor will always be undertranscation | 第24-25页 |
| ·Summary | 第25页 |
| ·Reflections of the unequivalence of metaphors | 第25-28页 |
| ·The unequivalence of mapping | 第26页 |
| ·The unequivalence of metaphor types | 第26-28页 |
| ·Summary | 第28页 |
| ·Translation strategies to handle the unequivalence | 第28-47页 |
| ·The translation strategles for dealing with the unequivakence of mapping | 第29-33页 |
| ·The translation strategies for dealing with the unequivalence of metaphor types | 第33-47页 |
| Chapter 5 Conclusion | 第47-51页 |
| ·Summary of the study | 第47-49页 |
| ·Implications of this study | 第49-50页 |
| ·Limitations of the study | 第50-51页 |
| References | 第51-53页 |
| 附录 | 第53-60页 |
| 攻读硕士学位期间发表学术论文情况 | 第60-61页 |
| Acknowledgement | 第61-62页 |
