| ABSTRACT | 第4-5页 |
| 摘要 | 第6-10页 |
| Chapter One Introduction | 第10-13页 |
| 1.1 Research Background | 第10-11页 |
| 1.2 Significance of the Study | 第11页 |
| 1.3 Research Questions | 第11页 |
| 1.4 Research Methodology and Data Collection | 第11-13页 |
| Chapter Two Literature Review | 第13-20页 |
| 2.1 Previous Studies on the Business Model of NBA and CBA | 第13-18页 |
| 2.1.1 Previous Studies on the Management System of NBA and CBA | 第15-16页 |
| 2.1.2 Previous Studies on the Operation Model of NBA and CBA Clubs | 第16-18页 |
| 2.2 Previous Studies on Basketball Cultures between China and America | 第18-20页 |
| Chapter Three Theoretical Framework | 第20-27页 |
| 3.1 Introduction to Hofstede?s Culture Dimensions | 第20-26页 |
| 3.2 Applications of Hofstede?s Culture Dimensions | 第26-27页 |
| Chapter Four Cultural Differences of the Operation Patterns of NBA and CBA | 第27-51页 |
| 4.1 Development of NBA and CBA | 第27-28页 |
| 4.2 Cultural Values in the Operation patterns of NBA and CBA | 第28-51页 |
| 4.2.1 Power Distance | 第28-40页 |
| 4.2.1.1 Organizational Structure | 第29-33页 |
| 4.2.1.2 Distribution of Powers and Segregation of Duties | 第33-35页 |
| 4.2.1.3 Establishment and Management of Clubs | 第35-38页 |
| 4.2.1.4 Pondering on the Group Photos in the Retirement Press Conference | 第38-40页 |
| 4.2.2 Long-Term Orientation/Short-Term Orientation | 第40-43页 |
| 4.2.2.1 Organizational Objective | 第41-42页 |
| 4.2.2.2 NBA and CBA Slogans | 第42-43页 |
| 4.2.3 Individualism/Collectivism | 第43-49页 |
| 4.2.3.1 Individualism in the NBA Culture and Collectivism in the CBA Culture | 第43-44页 |
| 4.2.3.2 The“Star-Making Plan”of NBA | 第44-45页 |
| 4.2.3.3 NBA and CBA Transfer System | 第45-47页 |
| 4.2.3.4 NBA and CBA Draft System and Talents Cultivation | 第47-49页 |
| 4.2.4 Uncertainty Avoidance | 第49-51页 |
| Chapter Five Inspirations to the Development of CBA from the Successful OperationPatterns of NBA in the Context of Chinese Culture | 第51-57页 |
| 5.1 The Main Problems Facing CBA League | 第51-53页 |
| 5.1.1 Imperfection of the Management System of the League | 第51页 |
| 5.1.2 Lack of Smoothness in the Management System of Clubs | 第51页 |
| 5.1.3 Unsoundness of CBA Marking Strategy | 第51-52页 |
| 5.1.4 Poor-Quality Matches of CBA | 第52页 |
| 5.1.5 Imperfection of Draft System and Transfer System | 第52页 |
| 5.1.6 Unsoundness of Talent Cultivation and Delivery System | 第52页 |
| 5.1.7 Imperfection of League Rules and Regulations | 第52-53页 |
| 5.2 Inspirations to CBA from the Successful Operation Pattern of NBA | 第53-57页 |
| 5.2.1 Separation of Management from Operation and Further Reform of System | 第53-54页 |
| 5.2.2 Clarifying the Property Relation and Reducing Administrative Intervention | 第54页 |
| 5.2.3 Setting up Comprehensive Marketing Strategies to Develop China?s ProfessionalBasketball Market | 第54-55页 |
| 5.2.4 Improving the Quality of CBA League, Attaching Importance to Star Effect | 第55页 |
| 5.2.5 Perfecting the Draft System and Transfer System | 第55页 |
| 5.2.6 Establishing Sound Talent Cultivation and Delivery System | 第55-56页 |
| 5.2.7 Improving the Laws and Regulations of CBA | 第56-57页 |
| Chapter Six Conclusion | 第57-61页 |
| 6.1 Major Findings | 第57-60页 |
| 6.2 Limitations and Suggestions for Future Research | 第60-61页 |
| Bibliography | 第61-64页 |
| 发表论文及参加科研情况 | 第64-65页 |
| Appendix 1 | 第65-74页 |
| Appendix 2 | 第74-79页 |
| Acknowledgements | 第79-80页 |
