| Abstract | 第1-9页 |
| 中文摘要 | 第9-12页 |
| Introduction | 第12-16页 |
| Background of the Research | 第12-13页 |
| Motivation and Significance of the Research | 第13-14页 |
| Organization of the Dissertation | 第14-16页 |
| Chapter one Literature Review | 第16-27页 |
| ·Concepts of Genre | 第16-19页 |
| ·Genre Analysis | 第19-24页 |
| ·Development of Genre Analysis | 第19-22页 |
| ·Three Traditions to Genre Analysis | 第22-24页 |
| ·Previous Studies on Fundraising Letters | 第24-27页 |
| Chapter Two Theoretical Framework | 第27-35页 |
| ·Genre Analysis | 第27-29页 |
| ·Bhatia’s Move Model and Seven-step Approach | 第29-32页 |
| ·Hasan’s Generic Structure Potential | 第32-34页 |
| ·Summary | 第34-35页 |
| Chapter Three Methodology | 第35-38页 |
| ·Data Collection | 第35-36页 |
| ·Research Questions | 第36页 |
| ·Data Analysis | 第36-38页 |
| Chapter Four Analysis and Discussion | 第38-68页 |
| ·Overview | 第38页 |
| ·Generic Structure of American Fundraising Letters | 第38-47页 |
| ·Move Analysis of American Fundraising Letters | 第39-43页 |
| ·Generic Structure Potential of American Fundraising Letters | 第43-47页 |
| ·Generic Structure of Chinese Fundraising Letters | 第47-51页 |
| ·Move Analysis of Chinese Fundraising Letters | 第47-49页 |
| ·Generic Structure Potential of Chinese Fundraising Letters | 第49-51页 |
| ·Comparison of the Generic Structures between AFL and CFL | 第51-63页 |
| ·Comparison of the GSP between AFL and CFL | 第52页 |
| ·Comparison of Each Move between AFL and CFL | 第52-62页 |
| ·Summary | 第62-63页 |
| ·Discussion of Possible Cultural and Social Factors for the Differences | 第63-68页 |
| ·Low-context Culture and High-context Culture | 第64-65页 |
| ·Influence of Social Factors | 第65-68页 |
| Chapter Five Implications and Suggestions | 第68-72页 |
| ·Implications | 第68-70页 |
| ·Implications for Reading and Writing Fundraising Letters | 第68-69页 |
| ·Implications for Genre-based Writing Teaching | 第69-70页 |
| ·Limitations and Suggestions for Future Research | 第70-72页 |
| Conclusion | 第72-74页 |
| Bibliography | 第74-78页 |
| Appendix Ⅰ | 第78-79页 |
| Appendix Ⅱ | 第79-80页 |
| Appendix Ⅲ | 第80-81页 |
| Acknowledgements | 第81-82页 |
| 攻读学位期间发表的学术论文 | 第82页 |
