| Chapter One Introduction | 第1-15页 |
| ·Theoretical Basis -the Presupposition Theory | 第10-13页 |
| ·Sources of Data | 第13页 |
| ·Research Methodology | 第13页 |
| ·Organization Scheme of the Thesis | 第13-15页 |
| Chapter Two Literature Reviews on Presupposition | 第15-33页 |
| ·General Introduction to Presupposition | 第15页 |
| ·Two Theoretical Approaches to Presupposition | 第15-30页 |
| ·Semantic Presupposition | 第16-21页 |
| ·Pragmatic Presupposition | 第21-30页 |
| ·Types of Presupposition | 第30-31页 |
| ·Properties or Characteristics of Presupposition | 第31-33页 |
| Chapter Three Critical Syntheses of Previous Studies on Presupposition | 第33-37页 |
| ·Major Problems for Semantic Accounts of Presupposition | 第33-35页 |
| ·Need for Study | 第35-37页 |
| Chapter Four Analysis of Functions of Presupposition in Advertising | 第37-62页 |
| ·Presupposition in Advertising Language | 第37-47页 |
| ·Presupposition-triggers and the Lexical Features of Advertising Language | 第38-44页 |
| ·Presupposition-triggers and the Syntactical Features of Advertising Language | 第44-47页 |
| ·Presupposition and Information of Advertising | 第47-53页 |
| ·Given and New Information | 第47-49页 |
| ·Presupposition and Focused Information | 第49-53页 |
| ·Presupposition and the Discourse of Advertising | 第53-56页 |
| ·Presupposition and the Macrostructure of Advertising Discourse | 第54页 |
| ·Presupposition and the Coherence of Advertising Discourse | 第54-56页 |
| ·Presupposition and the Market Strategies of Advertising | 第56-62页 |
| ·Presupposition and Leading Function | 第56-57页 |
| ·Presupposition and Concealment Function | 第57-58页 |
| ·Presupposition and Persuasive Function | 第58-62页 |
| Chapter Five Conclusion | 第62-64页 |
| ·A General Summary | 第62-63页 |
| ·Possible Significance of the Thesis | 第63页 |
| ·Limitations and Suggested Further Research | 第63-64页 |
| Reference | 第64-68页 |
| 学位论文独创性声明 | 第68页 |
| 学位论文版权的使用授权书 | 第68页 |
