| 摘要 | 第1-4页 |
| ABSTRACT | 第4-9页 |
| Chapter 1 Introduction | 第9-13页 |
| ·Research background | 第9-10页 |
| ·Research significance | 第10-11页 |
| ·Research contents and ideas | 第11-13页 |
| ·Research contents | 第11页 |
| ·Research paths | 第11-13页 |
| Chapter 2 The connotation of core competitiveness | 第13-17页 |
| ·Core competitiveness theory | 第13页 |
| ·Constituent elements | 第13-15页 |
| ·Key resource | 第13页 |
| ·Key ability | 第13-15页 |
| ·Constituent elements | 第15页 |
| ·Identification methods and evaluation criteria | 第15-17页 |
| ·Identification methods | 第15-16页 |
| ·Evaluation criteria | 第16-17页 |
| Chapter 3 ABC Company's Core Competitiveness | 第17-27页 |
| ·The situation of ABC company | 第17-20页 |
| ·Analysis model and index system of ABC | 第20-21页 |
| ·The analysis model based on resource view | 第20页 |
| ·Index system | 第20-21页 |
| ·Analysis and evaluation of the core competitiveness of ABC | 第21-27页 |
| ·ABC company's core competitiveness analysis | 第21-26页 |
| ·The overall evaluation on ABC Company's core competitiveness | 第26-27页 |
| Chapter 4 The cultivation and promoti on strategies of ABC | 第27-33页 |
| ·The shon-term strategy to foster and enhance core competitiveness | 第27-30页 |
| ·To nurture and enhance the marketing capabilities | 第27-29页 |
| ·To nurture and enhance the ability of market competition | 第29页 |
| ·To nurture and enhance the human resources | 第29-30页 |
| ·Long-term strategy to foster and enhance core competitiveness | 第30-31页 |
| ·To nurture and enhance strategic management capacity | 第30页 |
| ·To nurture and enhance the corporate culture | 第30-31页 |
| ·To nurture and enhance the organizational competence | 第31页 |
| ·The convergence of the short-term and long-term strategy | 第31-33页 |
| ·To develop and improve the effective core competence evaluation system | 第31页 |
| ·To coordinate the short-term and long-term strategies effectively | 第31-32页 |
| ·The short-term and long-term strategies are an organic whole | 第32-33页 |
| Chapter 5 The measure to foster and enhance core competitiveness | 第33-36页 |
| ·ABC company's core competitiveness plan | 第33-34页 |
| ·Plan a clear strategic objective of core competitiveness | 第33页 |
| ·Balance short-term and long-term | 第33页 |
| ·Consider the trends of the industry development | 第33-34页 |
| ·Maintenance of the core competitiveness | 第34页 |
| ·Examine the core competitiveness regularly | 第34页 |
| ·Emphasize on human resources | 第34页 |
| ·Emphasize building a strong corporate culture | 第34页 |
| ·Consolidate the core competiveness | 第34页 |
| ·Protection of ABC company's core competitiveness | 第34-36页 |
| ·A personnel training and team building are guarantee to enhance the core competitiveness | 第34-35页 |
| ·Innovation and learning are guarantee of enhancing core competitiveness of enterprises | 第35页 |
| ·Sound system is the guarantee of fostering and enhancing the core competitiveness | 第35-36页 |
| Chapter 6 Conclusion | 第36-38页 |
| ·The main conclusions | 第36-37页 |
| ·Connection on theory and practice | 第36页 |
| ·Selection of the scientific method | 第36页 |
| ·The basis to develop the strategy | 第36页 |
| ·Significance | 第36-37页 |
| ·Prospect | 第37-38页 |
| Reference | 第38-39页 |
| Acknowledgement | 第39页 |
