| Abstract | 第3页 |
| 摘要 | 第4-7页 |
| Chapter 1 Introduction | 第7-10页 |
| 1.1 Background of the Study | 第7-8页 |
| 1.2 Research Objectives | 第8页 |
| 1.3 Analytic Methods and Feasibility Analysis | 第8-9页 |
| 1.4 The Structure of the Thesis | 第9-10页 |
| Chapter 2 Literature Review | 第10-18页 |
| 2.1 Previous Research on Multimodal Discourse Analysis | 第10-14页 |
| 2.1.1 Multimodal Discourse Analysis Abroad | 第10-13页 |
| 2.1.2 Multimodal Discourse Analysis at Home | 第13-14页 |
| 2.2 Previous Research on Memes | 第14-18页 |
| 2.2.1 Memes Analysis Abroad | 第15-16页 |
| 2.2.2 Memes Analysis at Home | 第16-18页 |
| Chapter 3 Theoretical Framework | 第18-26页 |
| 3.1 Visual Grammar Theory | 第18-22页 |
| 3.1.1 Representational Meaning | 第18-20页 |
| 3.1.2 Interactional Meaning | 第20-21页 |
| 3.1.3 Compositional Meaning | 第21-22页 |
| 3.2 Metaphor | 第22-26页 |
| 3.2.1 Conceptual Metaphor | 第22页 |
| 3.2.2 Multimodal Metaphor | 第22-26页 |
| Chapter 4 The Meaning Analysis of the“Wo Men”Based on Multimodal Metaphor and Visual Grammar | 第26-32页 |
| 4.1 The Corpus Introduction | 第26-27页 |
| 4.2 The Visual Grammar Analysis of“Wo Men” | 第27-29页 |
| 4.2.1 The Representation Meaning of“Wo Men” | 第27-28页 |
| 4.2.2 The Interactional Meaning of“Wo Men” | 第28页 |
| 4.2.3 The Compositional Meaning of“Wo Men” | 第28-29页 |
| 4.3 The Multimodal Metaphor Analysis of“Wo Men” | 第29-32页 |
| Chapter 5 The Extension of Multimodal Text“Wo Men” | 第32-39页 |
| 5.1 Language Memes and its Spreading Ways | 第32-34页 |
| 5.2 Image Memes and Its Spreading Ways | 第34-37页 |
| 5.3 The Spreading Ways of Multimodal Texts | 第37-39页 |
| Chapter 6 The Meaning Construction of China Merchant Bank Advertisement and Media Air Conditioner Advertisement | 第39-48页 |
| 6.1 The Meaning Construction of China Merchant Bank Advertisement | 第39-43页 |
| 6.1.1 The Meaning Construction of China Merchant BankAdvertisement Based on Visual Grammar | 第39-42页 |
| 6.1.2 The Meaning Construction of China Merchant BankAdvertisement Based on Multimodal Metaphor | 第42-43页 |
| 6.2 The Meaning Construction of Media Air Conditioner Advertisement | 第43-48页 |
| 6.2.1 The Meaning Construction of Media Air Conditioner Advertisement Based on Visual Grammar | 第44-45页 |
| 6.2.2 The Meaning Construction of Media Air Conditioner Advertisement Based on Multimodal Metaphor | 第45-48页 |
| Chapter 7 Conclusion | 第48-51页 |
| 7.1 Findings of the Study | 第48-50页 |
| 7.2 Limitations of the Study | 第50-51页 |
| Bibliography | 第51-55页 |
| Acknowledgements | 第55-56页 |
| 在读期间公开发表论文（著）及科研情况 | 第56页 |
