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中德商务谈判文化差异案例的跨文化视角分析

摘要第5-6页
Abstract第6页
Chapter One Introduction第9-12页
    1.1 The Research Background of the Study第9-10页
    1.2 The Purpose of the Study第10页
    1.3 The Organization of the Thesis第10-12页
Chapter Two Literature Review and the Theoretical Framework第12-34页
    2.1 Previous Study on Intercultural Business Negotiation第12-23页
        2.1.1 Studies on the Process of Intercultural Business Negotiation第12-15页
        2.1.2 Studies on Cultural Influence on Intercultural Business Negotiation第15-16页
        2.1.3 Studies on Chinese Characteristics of Intercultural Business Negotiation第16-21页
        2.1.4 Studies on German Characteristics of Intercultural Business Negotiation第21-23页
    2.2 Theoretical Framework of Cultural Values of Intercultural Business Negotiation第23-29页
        2.2.1 Hofstede's Cultural Dimensions Theory第23-25页
        2.2.2 Edward T.Hall's Low-and-High Context Culture Theory第25-28页
        2.2.3 Ting-Toomey's Face-Negotiation Theory第28-29页
    2.3 Research on the Intercultural Business Negotiation Style第29-32页
        2.3.1 Studies on Intercultural Business Negotiation Variables第29-30页
        2.3.2 Stephen E.Weiss's Intercultural Business Negotiation Variables第30-32页
    2.4 Summary of the Chapter第32-34页
Chapter Three Case Study A:A Successful Sino-German BusinessNegotiation第34-67页
    3.1 Methodology of the Case Study第34页
    3.2 Material of the Case Study第34-38页
        3.2.1 The Chinese and German Participants第34-35页
        3.2.2 Synopsis of the Case第35-38页
    3.3 Qualitative Study of the Case第38-56页
        3.3.1 Analysis of Intercultural Differences from Cultural Dimension Perspective第38-43页
            3.3.1.1 Individualism and Collectivism第38-39页
            3.3.1.2 Power Distance第39-41页
            3.3.1.3 Uncertainty Avoidance第41-42页
            3.3.1.4 Long-Term and Short-Term Orientation第42-43页
        3.3.2 Analysis of Intercultural Differences from Cultural Context Perspective第43-46页
            3.3.2.1 Low-Context Culture V.S. High-Context Culture第43-44页
            3.3.2.2 Face Concern第44-46页
        3.3.3 Analysis of Intercultural Differences from Business Negotiation Variables Perspective第46-56页
            3.3.3.1 Most Significant Type of Issue第46-47页
            3.3.3.2 Selection of Negotiators第47-48页
            3.3.3.3 Decision-Making In Group第48-49页
            3.3.3.4 Orientation toward Time第49-51页
            3.3.3.5 Risk-Taking Propensity第51-52页
            3.3.3.6 Bases of Trust第52页
            3.3.3.7 Communication Complexity第52-54页
            3.3.3.8 Concern with Protocol第54-55页
            3.3.3.9 Nature of Persuasion第55-56页
    3.4 Quantitative Study of the Case第56-62页
        3.4.1 Composition第57-58页
        3.4.2 Questionnaire第58页
        3.4.3 Results of the Questionnaire第58-62页
    3.5 Summary of the Case Study第62-67页
Chapter Four Case Study B:An Unsuccessful Sino-German BusinessNegotiation第67-79页
    4.1 Methodology of the Case Study第67页
    4.2 Material of the Case Study第67-70页
        4.2.1 The Chinese and German Participants第67-68页
        4.2.2 Synopsis of the Case第68-70页
    4.3 Qualitative Analysis of the Case第70-75页
        4.3.1 Analysis of Intercultural Differences from Cultural Context Perspective第70-71页
        4.3.2 Analysis of Intercultural Differences from Face-Negotiation Perspective第71-72页
        4.3.3 Analysis of Intercultural Differences from Business Negotiation Variables Perspective第72-75页
            4.3.3.1 Most Significant Type of Issue第72-73页
            4.3.3.2 Form of Agreement第73-75页
    4.4 Quantitative Study of the Case第75-77页
        4.4.1 Composition第75-76页
        4.4.2 Questionnaire第76页
        4.4.3 Results of the Questionnaire第76-77页
    4.5 Summary of the Case Study第77-79页
Chapter Five Conclusion第79-82页
    5.1 General Conclusion第79-80页
    5.2 Limitations of the study第80-81页
    5.3 Suggestions for further study第81-82页
Reference第82-86页
Acknowledgements第86-87页
Appendix第87页

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