| Acknowledgements | 第1-5页 |
| Abstract | 第5-7页 |
| 摘要 | 第7-10页 |
| Chapter 1 Introduction | 第10-13页 |
| ·Purpose of the Study | 第10-11页 |
| ·Significance of the Study | 第11-13页 |
| Chapter 2 Literature Review | 第13-23页 |
| ·Understanding of Culture | 第13-17页 |
| ·Definition of Culture | 第13-15页 |
| ·Surface-Structure and Deep-Structure of Culture | 第15-17页 |
| ·Understanding of Alcoholic Beverage Culture | 第17-19页 |
| ·Researches on Alcoholic Beverage Culture | 第19-23页 |
| ·Researches in the West | 第19-20页 |
| ·Researches in China | 第20-23页 |
| Chapter 3 Differences between Chinese and Western Alcoholic Beverage Culture | 第23-40页 |
| ·Different Cultural Products in Different Cultural Patterns | 第23-26页 |
| ·Huangjiu, Baijiu and Agricultural Culture | 第23-25页 |
| ·Wine and Commercial Culture | 第25-26页 |
| ·Different Significances Manifested by Alcoholic Beverages | 第26-32页 |
| ·Ritual Significance of Jiu in China | 第26-29页 |
| ·Religious Significance of Wine in the West | 第29-32页 |
| ·Different Roles of Alcoholic Beverages in Two Cultures | 第32-36页 |
| ·A Means of Conveying Feelings and Promoting Communication | 第32-34页 |
| ·An object for Philosophical Study | 第34-36页 |
| ·Different Focus of Alcoholic Beverage Drinking | 第36-40页 |
| ·Integral Atmosphere Brought by the Interaction of Different Components | 第36-37页 |
| ·The Uniqueness of Individual | 第37-40页 |
| Chapter 4 An Analysis of Cultural Factors Contributing to These Differences | 第40-53页 |
| ·Natural Environment | 第40-43页 |
| ·The Characteristic of Chinese Natural Environment | 第40-42页 |
| ·The Characteristics of Natural Environment in the West | 第42-43页 |
| ·Religion | 第43-46页 |
| ·Humanity-Orientation in China | 第43-44页 |
| ·God-Orientation in the West | 第44-46页 |
| ·Different Values Held by Different Cultures | 第46-49页 |
| ·Chinese Emphasis on Benevolence | 第46-48页 |
| ·Western Emphasis on Wisdom | 第48-49页 |
| ·Different Thinking Patterns | 第49-53页 |
| ·Integral Thinking Pattern | 第49-51页 |
| ·Analytical Thinking Pattern | 第51-53页 |
| Chapter 5 Conclusion | 第53-56页 |
| Bibliography | 第56-60页 |
| Papers Published During 2008-2011 | 第60页 |
