| 摘要 | 第1-5页 |
| Abstract | 第5-7页 |
| Acknowledgements | 第7-10页 |
| Chapter One Introduction | 第10-13页 |
| ·Purpose of the Study | 第11页 |
| ·Organization of the Thesis | 第11-13页 |
| Chapter Two Literature Review and Framework | 第13-42页 |
| ·The Current Studies of Adverting Language | 第13-17页 |
| ·The Review of SFG | 第17-41页 |
| ·The Historical Development and the Principles of SFG | 第17-22页 |
| ·Three Metafunctions | 第22-38页 |
| ·Experiential Function –Clause as Representation –Process and Participant | 第22-30页 |
| ·Interpersonal Function –Clause as Exchange –Mood and Modality | 第30-35页 |
| ·Textual Function –Clause as Message –Theme and Rheme | 第35-38页 |
| ·Context of Culture and Context of Situation | 第38-41页 |
| ·Summary of This Chapter | 第41-42页 |
| Chapter Three Methodology and Data Collection | 第42-45页 |
| ·Scope of the Data | 第42-43页 |
| ·Data Collection | 第43页 |
| ·Features to be Analyzed | 第43-44页 |
| ·Research Procedure | 第44-45页 |
| Chapter Four Tri-functional Analysis of PEBA | 第45-75页 |
| ·Analysis of Experiential Features in PEBA | 第45-54页 |
| ·Sample Analysis of Process and Circumstance | 第46-47页 |
| ·Data Analysis of Process | 第47-51页 |
| ·Data Analysis of Circumstantial Elements | 第51-54页 |
| ·Analysis of Interpersonal Features in PEBA | 第54-66页 |
| ·Sample Analysis of Mood and Modality | 第54-56页 |
| ·Data Analysis of Mood | 第56-61页 |
| ·Data Analysis of the Use of Personal Pronouns | 第61-64页 |
| ·Data Analysis of Modality | 第64-66页 |
| ·Analysis of Textual Features in PEBA | 第66-73页 |
| ·Sample Analysis of Theme | 第66-68页 |
| ·Data Analysis of Single –Multiple –Clausal Theme | 第68-70页 |
| ·Data Analysis of Textual –Interpersonal –Topical Theme | 第70-71页 |
| ·Data Analysis of Marked –Unmarked Theme | 第71-73页 |
| ·Summary of This Chapter | 第73-75页 |
| Chapter Five Conclusion | 第75-81页 |
| ·Primary Findings of the Research | 第75-77页 |
| ·Implications of the Findings | 第77-80页 |
| ·Theoretical Implications of the Findings | 第77-78页 |
| ·Practical Significance and Implications of the Findings | 第78-80页 |
| ·Limitations of the Research | 第80-81页 |
| Bibliography | 第81-84页 |
| Appendix I | 第84-85页 |
| Appendix II | 第85-95页 |
