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New Folk Music: Friend or Foe?

Abstract第4页
Research Topic and Background第7-8页
Introduction and Definitions第8-14页
    Introduction of Traditional Chinese Music Ensembles and the Modern-Day Chinese Orchestra第8-11页
        An Experimental Start:the 1950s to 1970s第8-9页
        During and Then After the Cultural Revolution第9-10页
        The Next Lap: 1980s Onwards第10-11页
    The Concept and Definition of "New Folk Music"第11-14页
Acceptance and Popularity of New Folk Music第14-28页
    Introduction of the Case Study of the "12 Girls Band"第14-15页
    Reasons for its Popularity Outside China第15-24页
        Pop Culture and Rise of Chinoserie: "Rhapsody of China"第15-19页
            Effect of Chinoserie on New Folk Music第19页
        Success of its Marketing Strategy第19-24页
            Genius and Foresight of Musical Producer Wang Xiaojing第20页
            Solid Publicity Efforts第20-21页
            A Brand-Naming Finesse and Commercial Organisation第21-24页
                Naming of the "12 Girls Band"第22页
                The Logo Aspect第22-23页
                Utilising New Technology to Increase Accessibility to Consumers第23-24页
    Reasons for its Popularity in Mainland China第24-28页
        Success in Foreign Lands and Resultant Media Attention第24页
        Changes in Mainland China's Economic Situation第24-25页
        Changes in Mainland China's Culture第25-26页
        Changes in Aesthetic Taste of General Public第26页
        Support and Popularity Apart from Artistic Content第26-28页
Achievements and Shortcomings of New Folk Music第28-46页
    Artistic Content of New Folk Music as Represented by "12 Girls Band"第28-40页
        Stumbling Stones on the Path of New Folk Music's Development第28-34页
            Lack of Pertinence with Chinese Tradition第28-34页
                Misleading and Unbalanced Representation of Traditional Chinese Music Instruments第31-32页
                Limited and Immature Supply of Quality Repertoire for New Folk Music第32-34页
        "Bond":A Foreign Counterpart to the "12 Girls Band"第34-36页
            Compositions and Musical Style第34-35页
            Style of Performance第35页
            Marketing Strategy第35-36页
                Naming of "Bond"第36页
                "Bond"ing with Fans with Giveaways第36页
        Helping New Folk Music to Attain a Higher Level of Artistic Content第36-40页
            Careful Consideration about Integration of Foreign Influences Including Electronic Accompaniment第37-38页
            A Suggestion for New Folk Music Ensemble Configuration第38-39页
            Improving New Folk Music Repertoire Range and Quality第39-40页
    Value of New Folk Music's Influence on Traditional Chinese Orchestral and Instrumental Music第40-46页
        Accessibility第42-43页
        Widespread Popularity第43-44页
        Marketability第44-46页
Conclusion:Applying New Folk Music's Achievements to Traditional Chinese Music第46-48页
Works Cited第48-50页

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